At Mailchimp’s inaugural flagship Australian event, From: Here, To: There, held in Sydney, Intuit Inc. unveiled two significant innovations aimed at empowering Australian marketers. The new features include SMS marketing functionality and an expanded integration with Canva, designed to streamline marketing efforts and enhance design workflows.

SMS Functionality for Australian Marketers

• Enhanced Omnichannel Marketing: Mailchimp’s new SMS marketing solution integrates seamlessly with email campaigns on a single platform, offering Australian marketers a unified view of customer engagement. This integration allows for more coordinated and effective subscriber campaigns, improving ROI through a centralized dashboard.
• Comprehensive Customer Profiles: By consolidating data sources into detailed customer profiles, Mailchimp SMS enables automated cross-channel nurturing and a refined audience connection matrix.
• Proven ROI: U.S. Mailchimp SMS users have reported up to 16x ROI within the first three months of their initial SMS campaign. The introduction of SMS marketing in Australia is set to help local businesses achieve similar success with robust omnichannel strategies.

Expanded Canva Integration

• Seamless Design Workflow: The expanded partnership with Canva brings new functionality to Mailchimp users, allowing automatic synchronization of image folders and files between Canva and Mailchimp. This update eliminates the need for manual updates and streamlines the design process.
• Embedded Design Tools: Users can now access “Edit with Canva” directly within Mailchimp’s email builder. This feature simplifies the editing process, allowing users to update images in Mailchimp with changes made in Canva, facilitating a more efficient workflow.
• Enhanced Collaboration: The integration underscores Mailchimp’s commitment to providing powerful design tools, helping users create engaging email campaigns with ease and creativity.

Statements from Leaders

• Anthony Capano, Regional Director for ANZ at Intuit Mailchimp: “The integration of email and SMS into one platform gives our Australian customers a complete view of their audiences, enhancing customer loyalty and providing a competitive edge. Our expanded partnership with Canva simplifies the design workflow, ensuring consistent branding across channels.”
• Ken Chestnut, Global Head of Ecosystem at Mailchimp: “Expanding our partnership with Canva allows us to offer a more seamless design experience, helping marketers create beautiful and effective email campaigns effortlessly.”
• Anwar Haneef, Head of Ecosystem at Canva: “We’re thrilled to deepen our integration with Mailchimp, providing users with intuitive tools to craft engaging emails and achieve their marketing goals.”

These innovations build on Mailchimp’s recent preview of its revenue intelligence technology, which leverages predictive and generative AI models to offer marketers proactive opportunities for revenue growth. With these updates, Mailchimp continues to enhance its platform, supporting Australian marketers with cutting-edge tools and technology.