MahaloHub has rolled out Clarity, an AI-powered, video-first Resonance Insights engine designed to help PR, marketing, and communications teams predict which messaging will hit the mark before campaigns go live.

Unlike traditional transcript-only tools, Clarity analyzes voice, tone, emotion, pacing, and facial cues, delivering actionable summaries, themes, standout quotes, and sentiment insights. The goal: accelerate campaign development, de-risk creative decisions, and uncover insights that improve engagement across audiences.

Why Clarity Matters

With brands and agencies producing more content than ever, determining which messaging resonates can be a guessing game. Clarity addresses this with:

• Accelerated campaigns: Pre-launch validation of creative concepts and messaging

• Performance insights: Pinpoints high-resonance language and ideas

• Lower research costs: Replaces ad hoc studies with multi-stakeholder, video-first feedback

• Brand trust: Amplifies authentic employee and customer voices across communications

Patrick Rooney, MahaloHub CEO, emphasized the impact: “Brands and agencies don’t just capture and distribute stories on MahaloHub – they gain Clarity into what’s going to resonate with their audiences. Teams can move faster and de-risk campaigns with insights they can act on immediately.”

Use Cases in Action

Clarity is flexible enough to address multiple marketing and communications challenges:

• Message testing at scale: Develop and refine messaging, taglines, and creative concepts quickly

• Campaign validation: Pressure-test narratives and double down on top performers

• Employee voice & culture: Strengthen EVP and internal messaging with employee insights

• Crisis & reputation management: Assess message resonance during sensitive periods

• Agency differentiation: Offer video-first resonance insights as a premium client service

Unified Platform Advantage

Clarity is fully integrated into MahaloHub’s end-to-end storytelling platform, letting teams capture stories, analyze video insights, edit content, and distribute across channels—all from a single subscription. By unifying capture, creation, insights, and distribution, teams can reduce costs, accelerate time-to-insight, and increase the likelihood that campaigns will connect with their audiences.

Get in touch with our MarTech Experts.