Madison Logic Taps AI to Turn B2B Buyer Insights Into Revenue-Driving Engagement

In today’s B2B buying landscape, the average deal isn’t won with a single decision-maker—it’s won by navigating an entire buying committee. That’s why Madison Logic, a leading Account-Based Marketing (ABM) activation platform, is doubling down on AI and advanced reporting to help sales and marketing teams work smarter and close faster.

This week, the company unveiled two significant updates aimed at translating complex buyer behavior into actionable, personalized engagement:

1. An enhanced Gong integration powered by ML SmartReach™ for generative AI-driven outreach content.

2. Buying Group Identification and Engagement Reporting, a new feature designed to help teams track and influence key stakeholders across the buying journey.

Together, these tools are designed to close the gap between intent signals and sales execution—a chasm that has long hampered enterprise revenue teams.

From Insight to Inbox: AI-Powered Outreach via Gong

The expanded Gong integration with ML SmartReach™ enables sellers to craft AI-generated, on-brand emails and messages that are directly informed by behavior captured in Madison Logic campaigns. Instead of forcing reps to interpret dashboards and translate data manually, ML SmartReach automates outreach with tailored messaging aligned to demonstrated buyer intent.

“Winning in modern B2B sales means translating intelligence into results,” said Liz Ronco, SVP of Product at Madison Logic. “This integration puts the power of AI and real-time buying signals directly into the hands of revenue teams—when and where they need it most.”

By embedding Madison Logic’s proprietary intent data and insights into Gong's Revenue Intelligence platform, the integration bridges the critical divide between marketing analytics and sales action—a major bottleneck for organizations navigating long, multi-stakeholder sales cycles.

Making Sense of the Buying Committee

In tandem with AI-driven content, Madison Logic also rolled out Buying Group Identification and Engagement Reporting—a tool aimed at mapping out who’s really influencing a deal and how they’re interacting with marketing efforts.

With Forrester data suggesting that engaging three or more stakeholders can boost conversion rates by up to 50%, it’s no longer enough to know which account is active—you also need to know who within that account is leaning in, and how.

This new feature allows teams to:

• Monitor multi-stakeholder engagement across campaigns and channels

• Identify decision-makers needing more attention

• Attribute behavior to specific roles in the buying process

• Inform personalization strategies for high-stakes outreach

“Understanding how each member of today’s buying generation engages across channels is no longer a nice-to-have—it’s essential,” said Ronco. “We’re giving marketers the tools to see what’s happening inside the buying committee and tailor their efforts accordingly.”

Why It Matters: Closing the Marketing-to-Sales Loop

For enterprise B2B marketers grappling with long sales cycles, siloed data, and shrinking attention spans, the ability to deliver relevant, personalized messaging at scale is the holy grail. Madison Logic’s latest innovations offer a clear step toward that goal—by automating what was once manual, aligning sales and marketing, and zeroing in on the people who actually move deals forward.

It’s a playbook fit for the modern revenue team—one that prioritizes intent over guesswork, personalization over volume, and coordination over chaos.

Both the Buying Group Identification and Engagement Reporting feature and the enhanced Gong integration are now available to Madison Logic clients.