Madhive continues to enhance its Data Marketplace by introducing new audience segments, empowering advertisers with more precise and cost-efficient ways to target customers. This expansion, combined with a commitment to sustainability through its partner Datonics, is set to transform local and national advertising in the connected TV (CTV) space.

New Audience Segments in Madhive’s Data Marketplace

• Diverse Audience Data: Advertisers can now access curated segments covering behavioral, demographic, transactional data, and more.

• Top-Tier Partnerships: Collaborations with leading data providers ensure high-quality, reliable audience data.

• Cost Efficiency: The marketplace offers these premium audiences at efficient costs, maximizing advertiser ROI.

• Broad Reach & High Match Rates: Access to nearly every CTV household increases campaign reach and match accuracy.

• Hyperlocal Targeting: Enables precise targeting down to the zip code and congressional district levels for localized campaigns.

Sustainability Commitment with Datonics

• CarbonNeutral® Certification: Datonics is the first audience data company certified as a CarbonNeutral® Enterprise.

• Verified Carbon Projects: Investment in verified carbon removal, avoidance, and reduction initiatives through Climate Impact Partners.

• Climate Registry Membership: Active participation in The Climate Registry, promoting transparency of greenhouse gas emissions.

• Ad Net Zero Support: Advocates for reduced carbon emissions in advertising by supporting the US chapter of Ad Net Zero.

Industry Impact and Leadership

• CTV Market Potential: The expanding local CTV market offers significant opportunities for targeted advertising at both local and national levels.

• Enhanced Partnership: Madhive and Datonics’ collaboration leverages audience data and sustainability to improve campaign effectiveness.

• Strategic Advantage: Advertisers gain a competitive edge by reaching highly relevant audiences while reducing the environmental impact of their advertising efforts.

Madhive’s expanded Data Marketplace, supported by Datonics’ sustainable practices, exemplifies the future of advertising—where precision, scale, and responsibility converge. Advertisers benefit from richer audience insights and eco-friendly solutions, driving better business outcomes in the evolving CTV landscape.