Lytho, a leading platform for marketing, content, and creative teams, is excited to announce the integration of its Digital Asset Manager (DAM) with DivvyHQ. This integration follows Lytho’s acquisition of DivvyHQ earlier this year, enhancing its suite of creative operations tools with robust content strategy and calendaring capabilities.

Benefits of Integration

• Centralized Asset Management:

  • Description: Users can now access, manage, and utilize digital assets directly within DivvyHQ.
  • Advantage: Ensures that all content is stored in a single, secure location, simplifying asset management.

• Enhanced Collaboration:

  • Description: Streamlined workflows facilitate smoother coordination between content managers and creative teams.
  • Advantage: Reduces time spent searching for or requesting assets, improving efficiency.

• Increased Transparency:

  • Description: Teams can openly share approved digital assets.
  • Advantage: Eases alignment on direction and helps meet deadlines more effectively.

• Scalable Solutions:

  • Description: Connects creative and content teams’ tools, intertwining processes for maximum efficiency.
  • Advantage: Supports growth by optimizing content operations.

Statements from Leadership

• Brody Dorland, VP of Marketing at Lytho: Highlights the value of unifying tools to provide cohesion and efficiency, ultimately driving better results for organizations. "Our combination of DivvyHQ and Lytho's DAM delivers what our customers have long been asking for — a robust digital asset management solution that makes it easy to pull approved creative assets into their upcoming campaigns and content projects."

Additional Features of Lytho's DAM

• Brand Management:

  • Description: Centralizes brand guidelines, standards, and assets.
  • Advantage: Ensures consistency and easy sharing of brand materials.

• Creative Automation:

  • Description: Tempo automates asset production, offering customizable and pre-approved templates.
  • Advantage: Enables faster creation of personalized, on-brand content.

• Performance Tracking:

  • Description: Lytho Tracks' AI technology digitally fingerprints assets and tracks their journey online.
  • Advantage: Provides detailed tracking and performance data to optimize creative and marketing strategies.

The integration of Lytho’s DAM with DivvyHQ marks a significant enhancement in content management and strategy capabilities. By combining centralized asset management, enhanced collaboration, and scalable solutions, Lytho continues to advance its mission of improving efficiency and results for marketing, content, and creative teams.