In a record-setting moment for MENA’s AI ecosystem, Lucidya, the Saudi-born customer experience management (CXM) platform, has raised $30 million in Series B funding—the largest AI investment to date in the region. Led by VC powerhouse Impact46 (backers of IPO stars Jahez and Rasan), the round also drew heavyweight support from Aramco’s Wa’ed Ventures, Takamol Ventures, SparkLabs, and returning investors Rua Growth Fund and ARG.

The raise marks a major milestone not just for Lucidya, but for the growing appetite for Arabic-first AI technologies amid a broader digital transformation wave in the region.

Founded in 2016, Lucidya took an early bet on AI long before the hype cycle peaked. That foresight is now yielding returns. “We bet on AI before it became a boardroom buzzword,” said CEO and founder Abdullah Asiri. “That conviction is now making us the go-to AI partner for customer experience in MENA.”

Lucidya operates in 11 countries and caters to enterprise clients across telecom, BFSI, healthcare, hospitality, and the public sector—collectively serving over 75 million people. It’s a client base with a combined market cap north of $250 billion, a testament to the platform’s regional influence.

At the heart of Lucidya’s success is its proprietary Arabic-language AI engine. Boasting over 92% accuracy, it’s a key differentiator in a market underserved by global CRM and CX giants. For many enterprises in MENA, nuanced Arabic understanding isn’t optional—it’s mission-critical. Lucidya offers sentiment analysis, behavioral prediction, and engagement automation with linguistic precision that Silicon Valley rivals still struggle to match.

This linguistic edge is helping Lucidya zero in on the CRM and CX software market in MENA, projected to balloon to $9 billion by 2030. With the new funds, Lucidya aims to expand its AI Agent offering—transforming traditional CX roles into scalable, AI-driven digital workforces.

“We’re not just improving workflows—we’re reimagining what CX looks like in a region where labor and compliance dynamics are unique,” said Asiri. “AI Agents let us tap into the labor economy while maintaining compliance with frameworks like PDPL.”

Impact46’s Basmah Alsinaidi agrees: “Lucidya is solving real regional challenges with a rare combination of defensible tech and strategic grit. They’re poised to define a new category.”

While the Series B round adds significant runway, it also raises the stakes. Lucidya is entering an increasingly competitive AI space, but its Arabic-first foundation and regional focus may give it a home-field advantage. If successful, it won’t just scale CX—it could redefine the role of AI in public and enterprise services across the region.

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