First-of-its-kind solution shown to increase brand awareness by over 50% across mobile video, CTV, and display ads

LoopMe, a leading technology company specializing in AI-driven brand advertising, has introduced Brand Outcome Scores (BOS), a groundbreaking media scoring tool. This innovative solution is designed to provide advertisers with predictive scoring to optimize their ad buys, ensuring improved brand performance.

• AI-Powered Media Scoring:

  • BOS is a first-of-its-kind tool that uses AI to predict the impact of ad buys at both the programmatic bid-request and impression level.
  • It allows advertisers to assess ad performance without relying on cookies or user identifiers.

• Cross-Platform Measurement Simplified:

  • With media systems becoming more fragmented, BOS offers clarity by predicting which impressions will drive brand awareness, consideration, and purchase intent.
  • BOS uses machine learning models based on contextual, geographic, and temporal data to provide these insights.

• Multi-Channel Compatibility:

  • BOS can be applied across mobile video, CTV (connected TV), and display ads.
  • Ad requests are scored and filtered through LoopMe’s brand outcomes engine, then sent to advertisers’ DSPs (demand-side platforms) for optimized ad delivery.

• Global Expansion and Patent Submission:

  • Although BOS has global capabilities, it will initially be launched in the US and UK markets.
  • LoopMe has submitted two patents for BOS, with Yuliia Loktionova, the company’s Director of Data Science, as the lead inventor.

• Industry Impact:

  • BOS aims to revolutionize how marketers plan and execute campaigns, ensuring that brands only invest in ad requests that drive meaningful outcomes.

LoopMe’s Brand Outcome Scores (BOS) sets a new standard for predictive advertising, enhancing brand awareness and purchase intent. With AI at the core, this solution positions LoopMe as a leader in transforming the future of digital advertising.