Loop Media, Inc., a leading multichannel streaming CTV platform, has partnered with DoubleVerify, Inc. (DV) to enhance the integrity and performance of its advertising solutions. By integrating DV’s Marketplace Suite Quality Insights and pre-bid fraud protection, Loop Media aims to safeguard advertisers against invalid traffic, optimize inventory, and deliver higher value and performance.

Enhancing Ad Quality and Security

1. Pre-Bid Fraud Protection

   • Utilizes DV’s pre-bid fraud and invalid traffic protection to avoid serving ads on fraudulent sites identified by the IAB.
   • Ensures that advertisers' media dollars are spent on valid traffic, boosting confidence and security.

2. Measurement and Reporting Tools

   • Leverages DV’s measurement and reporting tools for accurate viewability and fraud detection.
   • Provides comprehensive insights into ad performance, enhancing transparency and effectiveness.

Benefits of the Partnership

1. Optimizing Inventory

   • DV’s solutions help Loop Media optimize ad inventory across their network.
   • Maximizes performance and value for advertisers by ensuring high-quality ad placements.

2. Industry Certifications

   • Follows Loop Media’s recent gold certification by the Alliance for Audited Media.
   • Reinforces the company’s commitment to maintaining high standards in the CTV advertising ecosystem.

Addressing Industry Challenges

1. Growing CTV Advertising Market

   • As CTV advertising spending grows, ensuring the validity of ad traffic becomes crucial.
   • DV’s solutions offer comprehensive protection against fraud schemes in the CTV environment.

2. Maintaining Media Integrity

   • Protects the integrity of media investments for both publishers and advertisers.
   • Fosters a secure and effective advertising environment through robust verification measures.

Strategic Impact

1. Boosting Advertiser Confidence

   • Enhances the confidence of current and future advertisers by ensuring safe and transparent ad placements.
   • Strengthens Loop Media’s position as a reliable partner in the CTV advertising market.

2. Future-Proofing Ad Strategies

   • Equips Loop Media with advanced tools to detect and prevent new fraud schemes.
   • Ensures that the platform remains ahead of industry challenges, providing long-term value to advertisers.

Loop Media’s partnership with DoubleVerify underscores its dedication to delivering a secure, effective, and transparent CTV advertising environment. By leveraging DV’s fraud protection and measurement tools, Loop Media enhances the quality and performance of its ad solutions, ensuring optimal value for advertisers and fostering a trustworthy CTV ecosystem.