Provides businesses with insight into whether their consent management tool is working properly

LOKKER, a leading provider of online data privacy and compliance solutions for enterprises, has unveiled Consent Verification, a new feature in their Privacy Edge Platform. This tool offers businesses a straightforward method to verify if their consent banners are correctly configured and functioning, a critical need as new state and federal privacy laws mandate consumer data consent management.

Importance of Consent Verification

• Research Findings: Over 90% of consent banners are improperly configured.
• Legal Requirements: New laws require consumers to opt in or opt out of data sharing with third parties and trackers.
• Consumer Trust: Ensuring consent banners work as intended is crucial for maintaining consumer trust and legal compliance.

Issues Identified by LOKKER's Research

• Premature Data Loading: On average, 33 cookies load before any interaction with the consent banner.
• Misconfigured Tags: Many websites load cookies and trackers incorrectly, even after users select "Reject All."
• Compliance Risks: These issues can result in privacy violations and potential legal repercussions.

How Consent Verification Works

• User State Analysis: Evaluates website behavior in three user states – accepting all, rejecting all, or no interaction.
• Detailed Reporting: Provides insights into:
  • Active cookies, trackers, and tags for each user state.
  • Their locations on the website.
  • Unauthorized loads in the "Reject All" state.
  • Hidden tags, pixels, and trackers not shown in the consent banner.
  • Piggybacking tags that appear without the website owner’s placement.

Benefits of Consent Verification

• Real-Time Adaptation: Keeps up with the near-daily changes in the ad tech ecosystem.
• Enhanced Control: Helps businesses identify and rectify issues before they escalate.
• Compliance Assurance: Ensures alignment with privacy laws like the Washington My Health, My Data Act, which requires opt-in data sharing.

Leadership Insights

• Ian Cohen's Statement: CEO of LOKKER emphasizes the necessity of advanced tools to prevent unauthorized data collection and maintain compliance.
• Operational Impact: Consent Verification provides a critical layer of defense against non-compliance, reducing the risk of financial and reputational damage.

LOKKER’s Consent Verification tool is a vital addition for businesses aiming to ensure their consent management systems are properly configured and compliant with evolving privacy laws. By offering detailed insights and real-time updates, it helps organizations protect consumer data, maintain legal compliance, and build trust with their users.