LOKKER Launches Advanced Consent Management Solution in Privacy Edge | Martech Edge | Best News on Marketing and Technology
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LOKKER Launches Advanced Consent Management Solution in Privacy Edge

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LOKKER Launches Advanced Consent Management Solution in Privacy Edge

LOKKER Launches Advanced Consent Management Solution in Privacy Edge

PR Newswire

Published on : Sep 12, 2024

LOKKER, a provider of online data privacy and compliance solutions for enterprises, has launched a new consent management solution within its Privacy Edge Platform. This new feature builds on LOKKER’s existing Consent Verification tool, which helps businesses verify the configuration of their current consent management platforms (CMPs). The enhanced solution aims to address common issues with consent managers and ensure compliance with state and federal privacy laws that mandate consumer rights regarding data sharing.

  • Challenges with Existing Consent Managers:

    • Many current consent management platforms are not fully effective, often sharing consumer data before consent is given. According to LOKKER's research, over 90% of websites with consent banners share data prior to user consent.
    • Even when users opt out of data sharing, many consent tools fail to block data transmission entirely, exposing companies and their customers to privacy risks.
    • Consent managers typically require significant manual setup, averaging around 90 days, and need constant updates to keep pace with new technologies like tracking tags and pixels.
    • Issues arise when new tags are added without notifying the legal team, or when tags are miscategorized, such as targeting tags incorrectly marked as "strictly necessary."
  • LOKKER’s Consent Management Solution:

    • The new solution can function independently or alongside a company’s existing CMP, proactively detecting and blocking pixels, tags, and trackers in a "Reject All" state.
    • It ensures that website consent banners are always up-to-date and effectively block tracking methods that many other consent managers overlook, such as unauthorized cookies and third-party data collection.
  • Key Features of LOKKER’s Solution:

    • The Privacy Edge platform scans daily and provides real-time blocking of unauthorized tracking technologies, including pixels and fingerprinters, to keep consent banners compliant.
    • It automates workflows between marketing, legal, and engineering teams, reducing the manual effort needed to maintain consent management.
    • The solution reads and blocks third-party data collection based on Global Privacy Control (GPC) and Do Not Track (DNT) signals.
    • It provides detailed analytics and reporting, including session-level blocking statistics based on admin settings or user rejection via the consent banner.
    • The platform also identifies unique cases, such as pixels causing third-party cookies to drop unexpectedly for certain users.
  • Industry Relevance and Compliance:

    • LOKKER’s solution addresses the critical need for more robust consent management in light of evolving data privacy laws, ensuring that organizations maintain compliance and protect user data from unauthorized collection.
    • By automating detection and blocking, the platform reduces the legal and operational risks associated with non-compliance and enhances the transparency of data practices.

LOKKER's new consent management solution within its Privacy Edge™ Platform offers enterprises a comprehensive tool to manage consent and data privacy more effectively. By automating the detection and blocking of unauthorized tracking technologies, the solution addresses the shortcomings of traditional consent managers, ensuring compliance with privacy laws and enhancing the overall protection of user data. LOKKER's commitment to real-time data protection provides companies with a last line of defense against unauthorized data sharing, reflecting a proactive approach to online privacy.