Spencer joins the team to drive brand awareness, GTM, and customer experience 

LocatorX, a leading provider of Supply Chain Intelligence solutions, has appointed Jody Spencer as its new Chief Marketing Officer (CMO). Spencer's extensive experience and strategic vision are set to propel LocatorX's growth trajectory and enhance market expansion efforts.

1. Strategic Leadership: Spencer brings over 25 years of marketing leadership, specializing in B2B software organizations across diverse sectors.
   - Developed Go-To-Market (GTM) strategies for Fortune 1000, SMB, and startups.
   - Led rebranding initiatives and built robust partner ecosystems.

2. Previous Experience: With a rich background at Snowbound Software and Banta Integrated Media, Spencer has honed her skills in customer acquisition, engagement, and channel development.
   - Held various leadership roles culminating in CMO positions.
   - Successfully navigated acquisitions and rebranding processes.

3. Community Engagement: Actively involved in Revenue- and GTM-focused communities, Spencer brings valuable insights and connections to LocatorX.
   - Ambassador for GTM Partners and Founding Member of RevRoom.
   - Co-creator and host of In The Hot Seat podcast.

4. Vision for LocatorX: Spencer's appointment signals a strategic shift towards addressing critical supply chain challenges.
   - Focus on brand awareness and expansion into new markets.
   - Leveraging LocatorX's innovative Supply Chain Intelligence Platform to solve real-world challenges.

With Jody Spencer at the helm as CMO, LocatorX is poised to revolutionize the supply chain industry. Her strategic leadership, industry expertise, and commitment to innovation will drive growth, enhance customer experiences, and cement LocatorX's position as a global leader in supply chain solutions.