Delivering unmatched reach and cross-screen measurement  for local video campaigns, Reach+, is designed to capture audiences across broadcast and streaming platforms

Locality, a leader in local video advertising, has launched Reach+, a groundbreaking solution designed to unify local streaming and broadcast TV ad buying. This innovation addresses audience fragmentation, simplifying the planning, buying, and measurement processes for local video campaigns.

Key Features of Reach+

• Unified Access to DMAs:

  • Provides advertisers with seamless access to 100% of U.S. designated market areas (DMAs).
  • Covers over 150 streaming channels and 400 local broadcast TV stations.

• Optimized Ad Spend:

  • Empowers brands to maximize reach and frequency control in local markets.
  • Combines the expansive coverage of broadcast TV with the precise targeting capabilities of streaming.

• Personalized Local Campaigns:

  • Allows for the delivery of tailored, localized campaigns that resonate with specific target audiences.
  • Supports brands in leveraging both broadcast and streaming platforms to reach viewers effectively.

Expert Insights

• Keith Kazerman, President of Streaming:

  • Emphasizes the importance of local messaging in today’s advertising landscape.
  • Notes that Reach+ enables advertisers to combine authenticity with premium content, driving ROI and business outcomes.

• Ann Hailer, President of Broadcast:

  • Highlights the ease of optimizing video buys across both streaming and broadcast platforms with Reach+.
  • Ensures brands can efficiently reach their local audiences, regardless of their viewing preferences.

With the launch of Reach+, Locality is setting a new standard in local video advertising. By providing a unified solution that integrates streaming and broadcast, Reach+ empowers advertisers to create impactful campaigns that drive measurable results in their local markets.