Yelp Ads Augment Advertising Opportunities Available to Customers and Businesses

LocaliQ Digital Marketing Solutions (DMS), a division of Gannett Co., Inc., is enhancing its suite of solutions for small to mid-sized businesses with the introduction of Yelp Ads into its Search Ads product. This latest offering aims to position LocaliQ customers in front of their target audiences at precisely the right moment.

• Search Ads Integration: LocaliQ’s Search Ads utilize proprietary technology to optimize campaign budgets across multiple search engines, including Google and Bing. This approach ensures the highest volume and quality of leads by focusing on the best keywords and publishers.
• Yelp Ads Addition: With the inclusion of Yelp Ads, LocaliQ customers can now reach Yelp’s high-intent audience of over 74 million users searching for goods and services each month. Yelp data indicates that 83% of its users spend with a business found on the platform, and 57% contact a business they found on Yelp within a day.

Benefits

• Enhanced Lead Generation: The integration allows businesses to diversify their search campaigns and connect with a broader audience. Pilot campaigns with Yelp have shown positive results, with 60% of campaigns experiencing stabilized or improved cost per lead while increasing audience reach.
• Eligibility Requirements: To add Yelp Ads to their Search Ads campaign, LocaliQ customers must have a Yelp business page with accurate contact information, business hours, a short description, at least two profile pictures, a website link, and a minimum three-star rating. Businesses without Yelp reviews are also eligible.

Quote
Chris Cho, President of LocaliQ, stated, “LocaliQ’s fully optimized search offerings enable our customers to effectively and efficiently connect with their ideal prospects and grow their businesses by bringing in more qualified leads at a lower overall cost. By diversifying the publishers included in search campaigns, we’re providing access to more potential prospects. The success of our pilot campaigns with Yelp has been encouraging, and we’re excited to expand this offering to help our customers achieve their goals.”

LocaliQ’s Expertise

• Proven Track Record: Leveraging decades of experience in digital marketing for small businesses, LocaliQ offers innovative search solutions, including AI-powered optimizations.
• Comprehensive Coverage: LocaliQ’s Search Ads are search engine-agnostic, fully optimized, and designed to be where 98% of consumers search, ensuring broad visibility and effective lead generation.

Next Steps
LocaliQ began rolling out Yelp Ads access to qualifying customers in June 2024, with plans to continue expanding this feature to further enhance lead generation capabilities.