New features in the LiveRamp Data Collaboration Platform increase speed and efficiency, and unlock immediate value from clean rooms

LiveRamp has launched the latest version of its Data Collaboration Platform, significantly enhancing marketers' ability to deliver personalized and relevant experiences to consumers. This update accelerates the time to value for customers by enabling first-party identity graphs with self-service capabilities, standardized queries for immediate insights, and faster activation for improved performance.

• The Importance of Data Collaboration:

  • According to a commissioned study by Forrester Consulting, 93% of business leaders believe data collaboration is vital for driving improvements within their organizations. As the data collaboration ecosystem evolves, leading brands, publishers, and media networks are increasingly leveraging the LiveRamp platform to build their partner networks and collaborate effectively.

• Enhanced Features of the New Platform:

  • First-Party Identity Graphs: The updated platform allows companies to effortlessly construct first-party identity graphs to enhance insights and drive revenue. The Identity Engine reduces a previously complex process to just a few hours, enabling clients to accurately activate, measure, and optimize their marketing efforts across various consumer experiences.

  • Speed and Efficiency: New optimizations within the platform enable customers to swiftly activate and generate insights across LiveRamp’s extensive collaboration network. This includes a direct activation feature with Google’s Display & Video 360 PAIR, enhancing self-service capabilities for users.

  • Standardized Query Library: Brands and media networks can unlock immediate value from their clean room investments through a new standardized query library. This feature allows clients to quickly start working with new partners, accessing valuable insights in a matter of hours, thus streamlining their collaboration processes.

• Building Strong Partnerships:

  • LiveRamp's platform has already partnered with over 130 brands, publishers, and media networks to facilitate cross-cloud data collaboration. Notable collaborators include Ampersand, DISH, Fox/TUBI, LG Ads, LinkedIn, Pinterest, and numerous top retail media networks. This extensive network maximizes opportunities for clients by enhancing their partnership capabilities.

LiveRamp’s enhanced Data Collaboration Platform represents a significant advancement in the ability of marketers to derive immediate value from their data. By streamlining processes, enabling swift activation, and facilitating deeper collaboration, LiveRamp empowers customers to effectively leverage their data and drive greater marketing ROI. As Kimberly Bloomston, Chief Product Officer at LiveRamp, emphasizes, the platform’s goal is to transform the time-to-value for clients, enabling them to quickly adapt their strategies and reap the rewards of data collaboration.