LiveRamp has enhanced its data collaboration platform by expanding Quick Start Insights to include Media Intelligence. This new capability enables clients to access critical media performance metrics, such as audience overlaps, optimal frequency, and last-touch attribution, across a network of 12 premium publishers. Powered by Habu in the LiveRamp Clean Room, these standardized insights significantly streamline collaboration processes, reduce technical workloads, and accelerate time-to-value for clean room partnerships.

Key Benefits of Quick Start Insights

1. Simplified Collaboration

• Reduced Complexity: Standardized insights eliminate the need for custom code or extensive technical expertise.
• Faster Partnership Activation: Simplified terms and conditions expedite collaboration with publishers.
• Scalability: Clients can expand and customize insights as their clean room capabilities grow.

2. Publisher Advantages

• Reduced Operational Friction: Uniform queries make integrating new partners easier.
• Increased Revenue: Monetize data assets faster while delivering actionable insights to advertisers.
• Flexibility and Control: Publishers maintain control over data while offering flexible analysis options to meet advertiser needs.

3. Brand Benefits

• Accelerated Campaign Optimization: One major CPG brand saw campaign optimization improve by four times using LiveRamp’s ready-to-go insights.
• Democratized Data Access: Harmonized reporting metrics across partners enhance decision-making reliability.
• Enhanced Marketing Performance: Metrics like frequency analysis and last-touch attribution allow for improved targeting and ROI optimization.

Premium Publisher Network
At launch, 12 premium publishers, including DIRECTV Advertising, Roku, News Corp, LG Ad Solutions, and Snap Inc., are part of the Media Intelligence network. These publishers provide a robust foundation for brands to scale campaign insights using clean rooms.

Chief Product Officer’s Vision
Kimberly Bloomston, Chief Product Officer at LiveRamp, stated:

“Data collaboration is a powerful accelerant for business growth. With Quick Start Insights, we’re eliminating barriers such as paperwork and technical complexities to unlock immediate value for our clients. We’re excited to expand these capabilities to additional client needs, including retail.”

LiveRamp’s expanded Quick Start Insights simplify clean room partnerships, enabling faster and more efficient data collaboration. By reducing technical and operational barriers, both brands and publishers gain a competitive edge in optimizing media buying and planning strategies.