artificial intelligence customer experience management
Published on : Aug 26, 2025
LivePerson (Nasdaq: LPSN) has announced a strategic collaboration with Amazon Web Services (AWS) to integrate Amazon Connect, AWS’s AI-native customer experience platform, with LivePerson’s digital contact center. The integration aims to deliver a seamless, AI-enhanced CX solution for enterprises.
“Leveraging Amazon Connect for their contact center needs will give CX leaders immediate access to a unified platform that drives unparalleled efficiency and elevates customer satisfaction,” said John Sabino, CEO of LivePerson. “This integration allows our customers to build their dream CX tech stack with LivePerson at the core.”
The combined solution provides contact center agents with a single interface to manage all interactions, enabling smooth handoffs between automation and human support. LivePerson’s conversational AI and intelligence features bring actionable insights across both voice and digital channels, reducing operational complexity and costs while allowing customer service operations to scale efficiently.
Rich Geraffo, VP and Managing Director of AWS North America, added: “Our shared customers can leverage Amazon Connect’s robust AI-native capabilities alongside LivePerson’s advanced conversational AI, creating more connected, efficient, and personalized interactions for customers and agents.”
The integration equips enterprises with:
Seamless platform connectivity: Unified workspace, integrated analytics, and orchestration across all communication channels.
Omnichannel support: Messaging via web, in-app, SMS, WhatsApp, Google RCS, Apple Messages for Business, Facebook Messenger, and more.
AI and LLM integration: Compatibility with third-party bots and large language models from Microsoft, Amazon, and Google.
Unified conversational intelligence: Consolidation of all customer sentiment and agent performance data from both voice and digital interactions.
Generative AI features: Tools for conversation summarization, agent support, specialized AI routing agents, and LLM-driven insights.
By combining LivePerson’s conversational AI with Amazon Connect’s AI-native cloud capabilities, enterprises gain a fully integrated, scalable, and intelligent contact center solution. Brands can streamline operations, reduce telephony complexity, and deliver more personalized, efficient customer experiences—a critical advantage as digital-first interactions dominate modern CX strategies.
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