Live Story Raises €2.7M to Reimagine Visual Content Creation in Digital Commerce

Live Story, the visual content management startup founded by Stefano Mocellini, just closed a €2.7 million seed round to accelerate its AI-driven digital experience platform. The round was led by Vertis, one of Italy’s top early-growth venture capital firms, and includes a group of seasoned business angels. The company now sets its sights on international expansion and hitting €10 million in annual recurring revenue (ARR) by 2027.

“We invested in Live Story because it solves a critical inefficiency in digital commerce: the painfully slow, rigid way visual content is managed,” said Alessandro Pontari, Partner at Vertis SGR.

Content Bottlenecks, Meet No-Code CMS

Originally launched in the U.S. to make social media content instantly shoppable, Live Story has matured into a fully-fledged visual CMS designed for omnichannel content creation. Its core pitch? Empower marketing, design, and digital teams to build rich, interactive experiences without waiting on developers—or sacrificing brand consistency.

By slashing development time by up to 80%, Live Story claims to give brands a serious leg up in today's speed-to-market arms race.

Unlike traditional CMS tools that require technical hand-holding, Live Story’s platform plays nice with any tech stack, allowing teams to drag, drop, and launch content across web, mobile, and even in-store experiences without breaking a sweat—or the backend.

Already Trusted by Italy’s Elite Brands

Live Story isn’t just promising potential—it’s delivering results. The platform already powers content for over 100 top-tier Italian brands, including Valentino, Dolce & Gabbana, Max Mara Fashion Group, Bottega Veneta, Illy, and Gruppo OVS.

Now, the company is eyeing vertical expansion beyond fashion and luxury into finance, pharma, insurance, and food, where UX and personalization are quickly becoming make-or-break differentiators.

AI at the Heart of the Roadmap

Future developments center on integrating generative and predictive AI to enable dynamic, personalized, and conversion-optimized digital experiences. That includes tailoring content in real time and optimizing user flows for Conversion Rate Optimization (CRO)—a key battleground for modern digital marketing teams.

“This investment lets us double down on innovation where creativity meets UX and AI,” said Mocellini. “Our goal is to become the go-to platform for bold, high-impact digital experiences.”

In a digital economy increasingly defined by agility, automation, and aesthetics, Live Story is placing a bold bet on where content—and conversions—are headed.

As brands scramble to adapt to ever-changing consumer expectations and omnichannel demands, Live Story offers a modern solution: a visual CMS that reduces friction, accelerates deployment, and future-proofs content with AI-powered capabilities. With fresh capital in hand and momentum in the luxury sector, Live Story looks poised to challenge traditional CMS platforms and define the next era of digital storytelling.

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