Expanded Offering Provides Marketers with Supercharged Cross-Channel Personalization and Automation

Listrak, a leading provider of cross-channel marketing automation for retailers and a member of the Shopify Plus Certified App Program, has announced a major expansion of its Shopify app. This update, designed for high-growth enterprises, offers enhanced tools for personalizing, segmenting, and automating marketing efforts across email, mobile, and push channels. Notable mutual clients such as Sol de Janeiro, Marc Fisher Footwear, and Anastasia Beverly Hills will benefit from these advancements. The enhanced integration includes seamless connectivity with Shopify Server Pixel data, positioning Listrak among a select group of trusted apps.

1. Enhanced AI Integration Features

   • AI Identity Resolution: Integrates with Shopify Server Pixel to unify and enrich customer profiles for highly personalized marketing.
   • AI-Powered Predictive Segmentation: Utilizes AI models to predict customer behavior, such as Likelihood to Purchase and Lifecycle Stage, improving message relevance and impact.
   • AI-Driven Product Recommendations: Offers targeted product suggestions based on unified customer data, enhancing the shopping experience while retaining creative control.
   • Seamless Data Sync: Ensures real-time updates of customer, order, and product catalog information from Shopify.
   • Automated Coupon Generation: Facilitates timely, relevant incentives through automatic coupon creation for cross-channel campaigns.

2. Additional Benefits and Features

   • Shopify Tags Integration: Enhances cross-channel subscriber growth and engagement by leveraging Shopify Tags.
   • Real-Time Behavior Campaigns: Engages customers based on their real-time behavior for more dynamic interactions.
   • Subscription Management Compliance: Maintains compliance with integrated subscription management tools.
   • Personalization with Custom Profile Fields: Improves personalization with enhanced synchronization of custom profile fields.

3. Impact and Results

   • Forrester Study Insights: Demonstrates Listrak’s impact with a 45% increase in email revenue, 40% increase in SMS revenue, 35% savings on marketing solution spend, and 20% reduction in campaign team time.
   • Client Success Stories: Highlights successful implementations with major retailers, underscoring the effectiveness of Listrak’s enhanced app.

4. Industry Recognition and Future Outlook

   • CEO and VP Comments: Ross Kramer and Leah Beitler emphasize the significance of the enhanced integration and the role of AI in advancing e-commerce personalization and effectiveness.
   • Partnership with Shopify: Reinforces Listrak’s position as a key player in e-commerce marketing solutions.

Listrak's expanded Shopify app represents a significant advancement in cross-channel marketing automation, offering enhanced AI-driven features for more effective and personalized marketing campaigns. The new capabilities ensure that marketers can optimize their strategies with precise data and automation tools, driving better outcomes and increased revenue. As e-commerce continues to evolve, Listrak’s integration with Shopify positions it as a leading solution for retailers seeking to enhance their marketing efforts.