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Lina Tonk Joins Recurly as Chief Marketing Officer

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Lina Tonk Joins Recurly as Chief Marketing Officer

Lina Tonk Joins Recurly as Chief Marketing Officer

Business Wire

Published on : Apr 24, 2024

Accomplished Software Commercial Leader Joins Executive Leadership to Accelerate Growth 


Recurly, a prominent subscription management and billing platform, proudly announces the appointment of Lina Tonk as its Chief Marketing Officer (CMO), enhancing its executive leadership team. With an extensive background spanning two decades in high-growth software companies, Tonk brings a wealth of marketing leadership experience to drive Recurly into its next phase of growth and innovation.

1. Lina Tonk's Background:
   - Two decades of experience in high-growth software companies.
   - Demonstrated success in marketing leadership roles.
   - Known for building customer- and partner-centric teams and driving growth at scale.

2. Recurly's Vision and Growth Trajectory:
   - Leading the transformation of the customer subscription industry across various sectors.
   - Tonk's appointment accelerates Recurly's growth trajectory, especially in digital media, entertainment, consumer goods, and software sectors.
   - Commitment to prioritizing customer and subscriber experience amidst industry transformation.

3. Impact of Tonk's Appointment:
   - Strategic addition to Recurly's leadership team, emphasizing purpose and passion for growth.
   - Expected contribution to reaching the next stage of growth, focusing on customer-centricity and brand expansion.
   - Tonk's role encompasses leading a high-growth marketing organization, driving go-to-market strategy, demand generation, product marketing, brand expansion, and advocacy.


Lina Tonk's appointment as CMO at Recurly heralds a new chapter of growth and innovation for the company in the subscription management landscape. With her proven track record and visionary leadership, Tonk is poised to drive impactful marketing strategies that amplify the brand and transform customer experiences. As Recurly continues its journey of driving subscription business growth and providing benchmark intelligence, Tonk's expertise will play a pivotal role in shaping the company's future success and market leadership.