Liminal Unveils 2024 Digital Identity Landscape and Market Monitor Feature | Martech Edge | Best News on Marketing and Technology
GFG image
Liminal Unveils 2024 Digital Identity Landscape and Market Monitor Feature

marketing technology

Liminal Unveils 2024 Digital Identity Landscape and Market Monitor Feature

Liminal Unveils 2024 Digital Identity Landscape and Market Monitor Feature

PR Newswire

Published on : Aug 26, 2024

Liminal, a global leader in market and competitive intelligence, has unveiled its 2024 Digital Identity Landscape, featuring a groundbreaking new use case taxonomy. This release builds on Liminal's tradition of thought leadership and introduces the Market Monitor, an innovative feature on the award-winning Link platform. The new developments are designed to enhance how businesses understand and navigate the digital identity ecosystem, providing strategic insights and actionable intelligence.

  • 2024 Digital Identity Landscape

    • New Use Case Taxonomy:

      • The 2024 Landscape introduces a proprietary use case taxonomy that maps technical features to product capabilities.
      • This taxonomy aligns features with solution segments, use cases, domains, and universes, providing a structured, layered approach to understanding market relationships.
      • The Golden Cog methodology identifies dominant solutions in fragmented markets, helping businesses capitalize on emerging opportunities.
    • Expansion into Cybersecurity:

      • The Landscape now includes detailed insights into the cybersecurity sector.
      • IT Security is broken into granular categories such as Security Orchestration, Automation, and Response (SOAR) and Security Information and Event Management (SIEM).
      • This expansion offers deeper insights into the nuances of the cybersecurity market.
  • Market Monitor Feature

    • Introduction and Capabilities:

      • Market Monitor is a new feature on Liminal's Link platform, recently awarded the 2024 Stevie Award for Technology Excellence.
      • It provides a blend of proprietary insights and real-time market signals, offering clarity and depth in market analysis.
      • The feature uses Liminal's multi-dimensional tagging schema to categorize and analyze data based on entities, themes, and industry-specific nuances.
    • Benefits for Different Stakeholders:

      • Solution Providers: Gain targeted market insights, optimized competitive analysis, and real-time sales intelligence.
      • Enterprises: Accelerate vendor discovery, detect emerging technologies, and make faster, informed decisions.
      • Investors: Streamline deal discovery, enhance analysis efficiency, and proactively engage with market trends.
  • CEO and President Insights

    • Travis Jarae, CEO of Liminal:

      • Highlighted the growing importance of AI-driven solutions, end-to-end platform capabilities, and integrated services.
      • Noted a rise in collaborative data-sharing practices for Anti-Money Laundering and a surge in private equity investments.
    • Jennie Berry, President of Liminal:

      • Emphasized the breakthrough nature of the new use case taxonomy, which simplifies the understanding of evolving identity solutions.
      • Stressed the importance of connecting new technologies with practical applications for confident decision-making.

Liminal's 2024 Digital Identity Landscape and the new Market Monitor feature represent a significant advancement in market intelligence and competitive analysis. By introducing a refined use case taxonomy and enhancing its platform capabilities, Liminal aims to provide businesses, enterprises, and investors with the tools needed to navigate the evolving digital identity landscape and stay ahead of market trends.