LIMELIGHT, the growth communications agency known for serving legal, professional services, and B2B tech clients, just made a bold play for expansion—naming Amy Hanan as its new Chief Growth Officer. With decades of experience leading digital transformation at firms like LRN Corporation, ALM Media, and Reorg Research, Hanan steps in to supercharge LIMELIGHT’s marketing innovation and client growth services at a critical inflection point for the agency.

A Digital-First Vision for B2B Growth

As CGO, Hanan will helm the agency’s digital and growth marketing services—from strategic GTM execution to revenue acceleration—bringing both scale and sophistication to LIMELIGHT’s rapidly expanding client base. She also joins the agency’s fractional CMO practice, supporting clients who need executive-level marketing guidance without hiring full-time.

“Amy is a proven marketing leader who understands how to build modern, digitally fluent programs that move the needle,” said Kenny Gary, CEO and founding partner at LIMELIGHT. “She’s an ideal fit as we deepen our offering to meet the complex, evolving needs of today’s B2B brands.”

It’s a timely move. As B2B companies face pressure to deliver measurable impact in tough markets, they’re leaning into outsourced growth strategy, brand storytelling, and marketing operations that blend creativity with analytics.

Battle-Tested Experience in Complex Markets

Before joining LIMELIGHT, Hanan was Chief Marketing Officer at LRN, a global compliance and ethics SaaS platform serving over 3,000 organizations. There, she led a full-scale brand modernization initiative, helping position LRN as a strategic player in an increasingly crowded category.

Her earlier roles at ALM Media, Baretz+Brunelle, and Octus (formerly Reorg Research) further cemented her credentials in content-led growth, audience development, and digital marketing. Across all these roles, a common theme emerges: translating complex value propositions into high-performing customer journeys.

“Amy’s depth of experience in content, digital strategy, and brand storytelling aligns perfectly with LIMELIGHT’s mission,” said Erin Harrison, CCO and founding partner. “She shares our passion for elevating clients at the intersection of innovation, influence, and impact.”

More Than Growth—A Strategic Evolution

Hanan’s appointment signals more than a title change—it’s a strategic elevation of the agency’s growth engine. With her guidance, LIMELIGHT is expected to:

• Expand digital marketing service offerings

• Enhance performance-led content strategies

• Deepen CMO-level advisory support for clients

• Establish new strategic partnerships

• Grow its geographic and sectoral footprint

“The agency has built a stellar reputation helping clients lead in complex markets,” said Hanan. “I’m excited to bring fresh strategies and a digital mindset to help those brands unlock new growth possibilities.”

The Bigger Picture: Growth-as-a-Service

Hanan’s hire reflects a growing trend in growth-as-a-service models—a hybrid of strategic advisory and hands-on marketing execution tailored for specialized B2B sectors like legal, fintech, and compliance tech. With marketing increasingly accountable for business results, LIMELIGHT’s integrated model appeals to firms that need more than brand polish—they need pipeline.

And as AI reshapes martech stacks, privacy tightens targeting options, and buyers demand authenticity, agencies like LIMELIGHT that blend communications savvy with performance marketing are well-positioned to lead.

About LIMELIGHT

LIMELIGHT is a growth communications and marketing agency focused on professional services, legal services, B2B technology, and innovation-driven industries. The agency helps brands build influence, drive demand, and achieve measurable impact through PR, content strategy, brand development, and digital marketing.

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