Partnership will empower customers to deliver personalized experiences leveraging SugarCRM data and Liferay DXP’s segmentation and site building capabilities

Liferay Inc., renowned for its versatile digital experience platform, has joined forces with SugarCRM, the leading provider of AI-powered sales automation solutions, in a technology partnership aimed at revolutionizing B2B customer experiences. This collaboration leverages Liferay DXP's robust segmentation and personalization capabilities alongside SugarCRM's comprehensive customer data insights to empower organizations with impactful, tailored experiences across touchpoints.

1. Enhanced Customer Insights:

   • SugarCRM's platform, trusted by thousands worldwide, offers streamlined data collection and a holistic view of customers, empowering sales and marketing teams with actionable insights.
   • By integrating SugarCRM's data with Liferay DXP, B2B organizations can leverage advanced segmentation and personalization capabilities to deliver tailored experiences that resonate with their audiences.

2. Personalized B2B Experiences:

   • The partnership enables B2B organizations, including manufacturers, to meet the evolving expectations of their customers by delivering personalized digital experiences across devices and touchpoints.
   • Liferay DXP's low-code, drag-and-drop functionality empowers business users to swiftly deploy new digital experiences, such as customer portals, without overwhelming IT resources.

3. Impact on Manufacturing Sector:

   • In the manufacturing sector, where customer experience significantly impacts revenue and customer retention, the partnership between Liferay and SugarCRM presents a game-changing opportunity.
   • Industrial companies can now leverage world-class digital experiences, fueled by enriched customer data insights, to drive revenue growth, cross-selling opportunities, and customer satisfaction.

Future Prospects: The Liferay-SugarCRM partnership signifies a pivotal moment in B2B customer experience management, offering organizations the tools and insights needed to thrive in an increasingly competitive landscape. As the collaboration continues to evolve, businesses across industries, particularly in manufacturing, can expect a paradigm shift in how they engage and delight their customers.

With the unveiling of their joint solution, the SugarCRM Customer Portal, Liferay and SugarCRM solidify their commitment to delivering innovative, customer-centric solutions that drive tangible business outcomes. By harnessing the power of data-driven insights and personalized experiences, B2B organizations can unlock new avenues for growth and differentiation in the digital era.