Leverage Lab, specialists in first-party data monetization for media organizations, has introduced LiveLens, a pioneering solution tailored specifically for business-to-business (B2B) media companies. LiveLens enables media operators to track, monitor, and report on every user engagement across their ecosystem, providing advertisers and marketing partners with actionable insights without relying on external data.

• Meeting Advertiser Demands:

  • Proving Value with Hard Evidence: As B2B media companies face increased pressure to demonstrate the effectiveness of their platforms, LiveLens provides the precise data that advertisers and marketers need to assess the impact of their campaigns.
  • Insights Over Performance Metrics: LiveLens enables media companies to showcase real engagement with granular data, moving beyond simple performance metrics to provide evidence of audience interaction and intent signals.

• How LiveLens Works:

  • Always-On Monitoring: LiveLens captures continuous audience engagement across a media organization’s digital ecosystem, enabling real-time, account-based monitoring and deeper insights.
  • Multichannel Campaign Insights: Through its advanced reporting layer, LiveLens provides rich, multichannel marketing campaign insights, empowering media companies to offer detailed analytics to their partners.

• Testimonials:

  • AnnMarie Wills, CEO of Leverage Lab: “Marketers want hard evidence that their messages are reaching the right audiences. LiveLens delivers that proof by uncovering every possible engagement.”
  • John French, Former CEO of Penton and Cygnus Media: “LiveLens is a game-changer for B2B publishers. It’s the solution executives have been asking for to combat low-quality leads and deliver real engagement insights.”

• Why Media Companies Need LiveLens:

  • Actionable Insights for Advertisers: In today's media landscape, providing personalized and data-driven advertising strategies is a necessity. LiveLens helps media organizations meet this demand by surfacing actionable audience insights in a clear, easy-to-use format.
  • Simplified Advanced Analytics: Unlike many complex analytics tools, LiveLens offers a user-friendly platform for capturing and reporting detailed engagement metrics, making it easier for publishers to provide value to their advertising partners.

LiveLens is a transformative solution for B2B media organizations, providing real-time insights into user engagement and offering advertisers hard evidence of their campaign success. By simplifying complex analytics and delivering actionable data, LiveLens empowers media companies to enhance their value proposition and drive greater success for their partners.