Levanta, a leading affiliate marketing platform for Amazon sellers, has announced the closing of a $20 million Series A funding round led by Volition Capital. This investment will enable Levanta to expand its platform capabilities, accelerate growth, and solidify its position as a leading creator-driven commerce platform for Amazon sellers.

Strategic Use of Funds

1. Expanding Business Development Team
With the new funding, Levanta will scale its business development team to support the increasing demand from Amazon sellers, brands, and creators. This growth will strengthen Levanta’s ability to foster deeper relationships and drive more dynamic partnerships between sellers and creators.

2. Investing in Product Development
Levanta will invest heavily in product development to enhance the user experience and improve its platform’s functionality. These improvements will help drive more revenue-generating partnerships and create a seamless marketplace ecosystem for brands, creators, and publishers.

3. Broadening Market Reach
Levanta plans to expand into additional international markets, with Spain and Italy set for launch in early 2025, while continuing to support five major Amazon markets: U.S., U.K., Canada, France, and Germany.

The Growing Opportunity in Creator-Driven Commerce
The affiliate marketing industry is projected to reach $12 billion globally by 2025, driven by the growing trend of performance-based partnerships. Levanta’s platform is uniquely positioned to help Amazon sellers capture this growth, enabling them to forge direct, impactful partnerships with creators—one of the most trusted channels for consumer recommendations today.

Levanta's Role in Creator-Driven Commerce
With nearly half of consumers making purchases based on influencer posts, Levanta is at the forefront of this shift in consumer behavior. The platform offers a scalable, performance-based solution for sellers to drive sales, expand into new markets, and build long-term relationships with creators.

A Proven Leader in Marketplace Affiliate Marketing
Since its founding in 2023, Levanta has quickly gained traction, with its platform projected to generate $286 million in annualized GMV. Trusted by top-tier Amazon brands like HexClad, Kitsch, and MANSCAPED, Levanta has proven its ability to deliver significant returns, especially during peak events like Amazon Prime Day.

Levanta's Leadership Team
Levanta was founded by Ian Brodie (CEO), Rob Schab (Chief Marketplace Officer), and Spencer McKenney (Chief Technology Officer), who previously launched and scaled Grovia, an affiliate recruitment software provider acquired by Acceleration Partners in 2022. Leveraging their experience, they launched Levanta in 2023 to disrupt the retail media space and enable Amazon sellers to increase sales through high-impact, direct affiliate partnerships.

CEO Insights
Ian Brodie, CEO of Levanta, shared:

“This funding is a pivotal moment for Levanta. With the support of Volition Capital, we're primed to take our platform to the next level and offer even more value to marketplace sellers and creators. The affiliate marketing landscape is evolving rapidly, and we are committed to driving innovation and providing an ecosystem where brands, creators, and influencers can collaborate in meaningful ways to grow their businesses and reach new audiences.”

What the Investment Means for Levanta

1. Accelerating Growth and Market Reach
Levanta will continue expanding its business development team, enabling deeper engagement across diverse verticals and strengthening its platform presence.

2. Advancing Platform Functionality
Levanta will invest in improving its platform, enhancing both the seller and creator experience, and developing a more dynamic marketplace for revenue generation.

3. Cementing Leadership in Creator-Driven Commerce
Levanta aims to solidify its position as the top platform for Amazon sellers by meeting the growing demand from brands looking to expand onto Amazon, strengthening its market leadership in creator-driven commerce.