Levanta has acquired Perch+, an early affiliate network built specifically for Amazon sellers, in a move aimed at expanding its creator-driven commerce marketplace. The deal brings hundreds of Amazon-focused brands and publishers into Levanta’s platform, strengthening its position in the rapidly growing affiliate and creator economy for e-commerce.

Affiliate and creator commerce platform Levanta is expanding its marketplace through the acquisition of Perch+, an affiliate network originally designed to connect Amazon sellers with publishers and creators.

The acquisition adds Perch+’s network of brands, creators, and affiliate partners to Levanta’s ecosystem, providing those participants with access to a broader creator marketplace and enhanced affiliate infrastructure.

Levanta says the integration will give Perch+ brands the ability to recruit creators at scale, run paid creator campaigns, and track performance across multiple e-commerce platforms including Amazon, Shopify, and Walmart.

Expanding a Creator-Driven Commerce Marketplace

Levanta has been positioning itself as a unified affiliate and creator platform designed for modern e-commerce brands. The company says its platform connects more than 60,000 vetted creators and publishers with brands seeking performance-based marketing partnerships.

The addition of Perch+ expands that network with sellers and affiliates already familiar with Amazon’s affiliate ecosystem.

According to Ian Brodie, Perch+ was among the first platforms to focus on the needs of Amazon-native brands looking to use affiliate marketing as a scalable growth channel.

By incorporating that network into Levanta’s marketplace, the company aims to increase opportunities on both sides of the ecosystem—giving creators more brands to collaborate with while providing sellers with expanded creator partnerships.

Affiliate Infrastructure for Modern E-commerce

Affiliate marketing has evolved significantly over the past decade, shifting from traditional publisher partnerships toward creator-driven commerce powered by social media platforms.

Influencers, content creators, and niche publishers now play a central role in product discovery and purchase decisions across platforms like YouTube, Instagram, and TikTok.

Levanta’s platform attempts to streamline that ecosystem by combining affiliate tracking, creator discovery, campaign management, and payment infrastructure within a single system.

Brands can recruit creators, launch affiliate campaigns, distribute product samples, and measure performance through tools integrated with programs such as Amazon Attribution and Creator Connections.

Paid Placements and Creator Partnerships

Another feature gaining traction within the platform is Levanta’s Paid Placements model.

The feature allows brands to negotiate flat-rate creator partnerships while still tracking performance metrics typically associated with affiliate marketing, such as attributed sales and conversions.

This hybrid model reflects a growing trend in the creator economy where brands blend traditional influencer marketing deals with performance-based affiliate commissions.

For creators, the expanded marketplace offers new revenue opportunities across multiple compensation structures, including commission-based partnerships, sponsored placements, and product sampling campaigns.

Transition for Perch+ Sellers and Creators

For sellers and publishers previously using Perch+, the move to Levanta introduces a more robust set of tools for managing partnerships and campaigns.

Creators gain access to a larger marketplace of brands seeking partnerships, along with improved tracking systems and faster payment processing.

Brands migrating from Perch+ can also identify creators who are already discussing their products across social media and activate partnerships through Levanta’s platform.

The original Perch+ network was developed by Infinite Commerce, which positioned affiliate marketing as a key growth channel for Amazon-native brands.

According to Jason Baer, the transition to Levanta’s infrastructure enables the network to expand further within a larger marketplace built for creator-driven commerce.

Why the Acquisition Matters

The acquisition highlights how affiliate marketing is converging with the creator economy.

Rather than relying solely on traditional publishers, brands are increasingly partnering with independent creators who influence purchasing decisions through social media content, product reviews, and niche communities.

Research from Statista estimates the global influencer marketing market will exceed $30 billion within the next few years, driven by brands seeking more authentic and measurable engagement with consumers.

Meanwhile, Gartner has reported that performance-based marketing channels such as affiliate partnerships are gaining renewed interest among e-commerce brands looking for measurable return on advertising spend.

By expanding its marketplace through the Perch+ acquisition, Levanta is positioning itself at the intersection of these two trends—creator commerce and performance marketing.

If adoption continues to grow, platforms like Levanta may increasingly serve as the infrastructure layer connecting brands, creators, and e-commerce platforms within the digital commerce ecosystem.

Market Landscape

Affiliate marketing platforms are evolving rapidly as the creator economy reshapes how consumers discover and purchase products online.

Traditional affiliate networks built around publishers and comparison sites are increasingly being supplemented—or replaced—by platforms that connect brands directly with creators and influencers.

E-commerce companies are also integrating affiliate marketing with creator tools, social commerce features, and performance analytics platforms.

This shift is creating a new category of creator-driven commerce platforms designed to unify influencer marketing, affiliate tracking, and campaign management within a single ecosystem.

Top Insights

• Levanta acquired Perch+, adding an established Amazon-focused affiliate network to its creator-driven e-commerce marketplace.

• The integration gives Perch+ sellers access to Levanta’s network of more than 60,000 creators and publishers across Amazon, Shopify, and Walmart ecosystems.

• Levanta’s platform combines affiliate marketing, creator partnerships, and campaign management tools designed for modern e-commerce brands.

• The acquisition reflects broader industry trends where affiliate marketing is merging with influencer and creator-driven commerce models.

• Analysts expect continued growth in creator partnerships as brands seek measurable marketing channels with performance-based returns.

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