Lemma Infibid Ensures Compliance, Optimizes Rates with AI, Seamlessly Connects to Global Ad Platforms and DSPs

Lemma, a leading omnichannel platform for emerging media, has announced the launch of Lemma Infibid, an innovative header bidding solution designed to transform how publishers engage with cross-channel demand partners. This advanced platform enhances ad monetization by integrating various advertising formats into a single, user-friendly interface.

A New Era for Header Bidding

Header bidding is a fundamental aspect of programmatic advertising, enabling publishers to increase revenue by allowing multiple buyers to bid on ad space concurrently. However, traditional header bidding processes can be complex, particularly for smaller publishers with limited technical resources. The introduction of Google's Exchange Bidding in Dynamic Allocation (EBDA) has added to these complexities, raising concerns about transparency and potential biases toward Google’s ad exchanges.

Lemma Infibid: Breaking Barriers and Maximizing Revenue

Unlike conventional header bidding systems that often focus on specific channels or formats, Lemma Infibid integrates a wide array of ad formats into a single, intuitive platform. From Digital Out-Of-Home (DOOH) and Connected TV (CTV) to desktop, mobile, in-app, and in-game video, Lemma Infibid connects publishers with diverse demand sources. This comprehensive approach eliminates traditional media format silos, providing a broader pool of demand and significantly enhancing revenue potential.

Key Features of Lemma Infibid

• Global Compliance: Lemma Infibid complies with Prebid.org guidelines, ensuring adherence to industry best practices and safety standards.
• AI-Powered Floor Rate Setting: Utilizing AI technology, Lemma Infibid predicts and sets optimal floor rates, enabling publishers to achieve better pricing for their inventory.
• Strong Demand Source Connectivity: The platform offers ultra-fast connectivity and integrates with all leading advertising platforms and demand-side platforms (DSPs), ensuring seamless access to a wide range of advertisers.

Expert Insights

“Lemma Infibid marks a pivotal advancement in digital advertising technology,” said Gulab Patil, Founder & CEO of Lemma. “By delivering a unified platform that bridges multiple advertising formats and channels, Lemma Infibid simplifies the programmatic landscape while significantly boosting revenue opportunities for publishers. This launch represents a significant leap forward in header bidding technology, allowing publishers to look forward to enhanced monetization opportunities and a streamlined, efficient bidding process.”

Integration Options

Currently, Lemma Infibid offers both Wrapper and Adaptor solutions. Publishers and developers can choose the integration method that best meets their needs to enhance ad revenues and leverage the benefits of omnichannel header bidding.