Launch Labs, a rapidly growing marketing technology and data solutions provider specializing in identity resolution, audience activation, and marketing attribution, has been acquired by Banyan Software, a buy-and-hold-for-life acquirer of mission-critical software businesses.

The acquisition comes after Launch Labs posted 614% three-year revenue growth and ranked in the top 14% of the 2025 Inc. 5000 list, claiming the #2 spot in the Durham–Chapel Hill region. The move provides Launch Labs with strategic resources, capital support, and long-term stability while allowing it to continue operating independently under its existing leadership team.

A Platform Built for Measurable Marketing Impact

“From day one, we have focused on building solutions that deliver measurable impact, helping organizations activate and measure growth with confidence,” said Garrett Roach, Founder and CEO of Launch Labs. “Partnering with Banyan gives us the support to accelerate product innovation and expand our impact while staying true to our mission and culture.”

Launch Labs provides first-party data solutions that help digital marketing agencies, media companies, and automotive enterprises better understand audiences, engage with them more effectively, and measure marketing performance with precision. By combining advanced identity resolution, actionable data intelligence, audience activation, and attribution, Launch Labs has established itself as a trusted partner for performance-driven growth.

“Launch Labs has built a platform that translates complex audience data into clear, measurable action,” said Tristan Jordan, Operating Partner at Banyan Software. “Garrett and his team have the technical foundation and ambition to shape that future, and we’re proud to support them for the long term.”

Vertical Focus and Independent Operation

The company will continue to operate from Chapel Hill, North Carolina, with its leadership team intact, ensuring continuity for employees, partners, and customers. The acquisition reinforces Banyan’s strategy of investing in high-performing vertical software businesses while strengthening Launch Labs’ position as a trusted partner for agencies, media companies, and automotive clients.

With Banyan’s backing, Launch Labs is positioned to accelerate innovation in identity resolution and audience activation, helping organizations identify high-intent audiences, optimize engagement, and measure marketing performance across multiple channels.

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