The social commerce market in Latin America is booming, projected to grow at a 20.1% annual rate to reach US$14.62 billion in 2025. Having achieved a 27.0% CAGR during 2021-2024, the market is set to maintain a strong growth trajectory, with a forecasted CAGR of 13.8% from 2025 to 2030, reaching nearly $27.92 billion by 2030.

Market Drivers and Trends

• Rising Internet & Smartphone Penetration: Increased access expands social media use and in-app shopping convenience across the region.

• Fintech Integration: Brazil’s Pix and other fintech innovations boost social commerce by enabling instant, accessible payments — critical in regions with limited banking.

• E-commerce & Social Platform Convergence: Leaders like MercadoLibre integrate social commerce features to enhance consumer engagement and seamless shopping experiences.

• Influencer Marketing: Trusted local influencers are a vital sales driver, leveraging social trust to boost purchases via embedded links.

• Innovative Partnerships: TikTok’s partnership with Ticketmaster enables seamless event ticket bookings within the app, reflecting broader platform innovation.

Competitive Landscape and Outlook

• Major players such as MercadoLibre continue to innovate using AI and machine learning to improve credit access for sellers and enhance user experience.

• Regulatory developments, like Brazil’s CADE requiring Apple to lift in-app payment restrictions, foster a more competitive digital market.

• The social commerce ecosystem in Latin America is expected to evolve rapidly over the next 2-4 years with greater transparency, AI adoption, and growing fintech penetration.

Report Coverage

• Social commerce market size, segmentation, and forecasts by retail categories, end-use segments (B2B, B2C, C2C), devices, locations, payment methods, and platform types.

• Detailed KPIs on consumer demographics (age, gender, income) and behavior.

• Market share insights for key players like Instagram, Facebook, YouTube, Facily, Zoop Brasil, LTK, and more.