Today's announcement accelerates the company's strategy of becoming the top Social Revenue Platform™ for brands and creators.

Later, a leader in social media management and influencer marketing, has launched a groundbreaking product today: an industry-leading social listening tool. This release marks a significant step in the company's journey to becoming the first-ever Social Revenue Platform™ a unified ecosystem for brands and creators.

1. New Product Overview

   • The new social listening tool integrates with Later’s existing time-saving social media management solution.
   • It is powered by AI, providing marketers with actionable social intelligence data.
   • Key features include content strategy insights, campaign performance measurement, and brand health monitoring.

2. Enhancements to Influencer Marketing

   • The tool suggests creators for brands to collaborate with, based on prior campaign data.
   • This feature is part of a broader vision to enhance Later’s Social Revenue Platform™.

3. Addressing Market Needs

   • The product was developed in response to customer feedback indicating a need for a user-friendly, budget-friendly social media management and listening tool.
   • The tool provides sophisticated, clear insights, helping marketers evolve their strategies.

4. Customer Testimonials

   • Neal Malone, PR & Social Media Management Supervisor at Connelly Partners, praises the tool for its ability to filter relevant social data and provide actionable insights.
   • The tool minimizes noise and focuses on delivering the most important data.

5. Vision for the Future

   • Later aims to empower marketers with solutions that create predictable outcomes and drive performance.
   • The company is moving closer to its vision of providing full-funnel results through social and influencer marketing.

Later's new social listening tool represents a significant advancement in social media and influencer marketing. By combining AI-powered social intelligence with user-friendly features, Later continues to push the boundaries of what a comprehensive social management solution can achieve. The company’s commitment to innovation positions it as a leader in the evolving landscape of social media marketing.