Adobe has announced the appointment of Lara Balazs as its new Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing. Reporting directly to CEO Shantanu Narayen, Balazs brings a wealth of experience from her illustrious career at top global brands like Intuit, Amazon, Visa, and Nike.

• Balazs’ Leadership Role at Adobe

  • Balazs will head Adobe’s Global Marketing Organization, overseeing:

    • Adobe’s world-renowned brand.
    • The Adobe.com platform.
    • Industry-leading events and campaigns.
    • Communications, social media, media operations, and marketing insights.

  • Shantanu Narayen, Adobe Chair and CEO, remarked:
    “Lara’s unique experience across B2C and B2B industries and deep insights as an Adobe customer will help us engage our growing universe of users more effectively while expanding Adobe's brand reach and impact.”

• Balazs’ Previous Achievements

  • At Intuit:
    • Reimagined its brand and go-to-market strategies to elevate the company’s AI-driven financial technology platform.
    • Achieved Intuit’s highest brand awareness and corporate reputation in its 40-year history.
  • At Visa:
    • Led Visa into the digital payments era with mobile-first products like Visa Checkout and Apple Pay.
    • Drove global growth and innovation.
  • At Amazon:
    • Propelled the growth of Amazon Prime globally.

• Recognition and Advocacy

  • Named among Forbes’ World’s Most Influential CMOs.
  • Recipient of AdWeek’s CMO Vanguard Award.
  • Actively supports the advancement of the marketing profession and its social impact.

• Educational Background

  • Holds a Bachelor of Arts in Pre-Law from the University of Washington.
  • Earned her MBA from the Kellogg School of Management, Northwestern University.

Lara Balazs’ exceptional track record of driving brand transformation and growth positions her as a dynamic leader for Adobe’s Global Marketing Organization. Her expertise will help Adobe continue to innovate and strengthen its brand presence in the digital landscape.