Koddi Launches Network Insights Dashboard to Empower Commerce Media Networks | Martech Edge | Best News on Marketing and Technology
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Koddi Launches Network Insights Dashboard to Empower Commerce Media Networks

ecommerce and mobile ecommerce technology

Koddi Launches Network Insights Dashboard to Empower Commerce Media Networks

Koddi Launches Network Insights Dashboard to Empower Commerce Media Networks

PR Newswire

Published on : Jun 18, 2024

Powerful tool unlocks insights to identify opportunities that accelerate growth across large-scale commerce media programs

Koddi introduces its latest innovation, the Network Insights Dashboard, aimed at revolutionizing how commerce media networks analyze and optimize their advertising operations.

1. Introduction to Koddi and Network Insights Dashboard

  • Industry Leadership: Koddi is a leading technology provider for retail and commerce media enterprises.
  • New Launch: Network Insights Dashboard offers deep analytics for enhanced visibility and control.

2. Benefits of Network Insights Dashboard

  • Performance Analysis: Analyze performance metrics such as region, placement, ad format, and inventory type.
  • Strategic Insights: Gain actionable insights to inform advertising strategies and drive growth.

3. Addressing Industry Challenges

  • Historical Industry Limitations: Lack of specialized tools for comprehensive performance analysis.
  • Fragmentation Concerns: Koddi streamlines operations and enhances control for retailers managing commerce media.

4. Customer-Centric Approach

  • Customer Benefits: Enhances visibility and control, enabling superior returns and profitability.
  • Expert-Grade Tool: Designed for sophisticated operators managing large-scale commerce media programs.

5. Impact and Future Developments

  • Market Influence: Koddi powers major retailer-owned networks, driving increased advertiser spend and conversion rates.
  • Future Innovations: Expect ongoing enhancements and new launches to further empower commerce media networks.

6. Koddi's Role in Commerce Media

  • Technology Solutions: Facilitates $100+ billion commerce media opportunities for retailers and marketplaces.
  • Integration Benefits: Unifies in-store and online channels for seamless customer experiences.

Koddi's Network Insights Dashboard sets a new standard in commerce media analytics, providing retailers and networks with unparalleled visibility and strategic advantage. As Koddi continues to innovate, expect continued advancements in empowering commerce media networks worldwide.