Koddi, a leader in retail and commerce media technology, has teamed up with Skai, an omnichannel advertising platform specializing in commerce media, to launch a groundbreaking demand-side integration. This collaboration is set to transform retail media by addressing challenges in a fragmented ecosystem and offering new growth opportunities for advertisers and retailers.

Key Highlights of the Partnership

1. Transforming Retail Media Landscape

• Retail Media Growth: Expected to account for 25% of all media spend by 2028.
• Challenges in Retail Media: Fragmented ecosystem with over 200 RMNs, diverse ad formats, and varying reporting standards.
• Solution Offered: A seamless integration enabling faster retailer onboarding and access to premium inventory via Skai’s platform.

2. Benefits for Advertisers

• Faster Time-to-Market: The integration streamlines the addition of new retailers to advertising programs without extra development.
• Access to Premium Inventory: Accelerates growth with unmatched speed.
• Enhanced Tools: Leverage Skai’s advanced capabilities in media planning, optimization, and measurement.

3. Benefits for Retailers

• Improved Demand Generation: Attracts advertisers through a robust demand network.
• Scalable Operations: Koddi’s infrastructure supports enterprise-level efficiency.
• Strengthened Supplier Relationships: Simplifies collaboration with advertisers to monetize media assets effectively.

4. Future-Proofing Retail Media

• Expanding Offsite Strategies: Includes connections with walled garden publishers and CTV platforms.
• Holistic Marketing Alignment: Ensures retailers’ advertising efforts integrate seamlessly with broader marketing strategies.

Leadership Insights

• Nicholas Ward, Co-Founder and President, Koddi: Emphasized how the integration empowers advertisers with advanced targeting capabilities and helps retailers monetize assets efficiently.
• Gil Sadeh, President, Skai: Highlighted the need for a unified solution that simplifies retail media buying and drives growth for both advertisers and retailers.

Koddi and Skai’s partnership represents a significant leap forward in the retail media space. By addressing critical challenges in a fragmented ecosystem and offering tools for faster growth, this collaboration empowers advertisers and retailers to thrive in the fast-evolving commerce media landscape.