Klaviyo, the driving force behind smarter digital relationships, launches Klaviyo Portfolio at K:LDN, Klaviyo’s immersive customer event in London. Klaviyo Portfolio revolutionizes multi-account management by offering businesses a unified view of marketing performance and streamlined asset management, billing, users, and reporting across various brand or regional accounts.

1. Solving Complex Needs:

   • Klaviyo Portfolio addresses the complexity of managing multi-brand or multi-region businesses, providing businesses with greater control and visibility as they expand.
   • Co-founder and CEO, Andrew Bialecki, highlights Klaviyo's commitment to meeting customer demands and driving greater ROI through enhanced operational efficiency.

2. Key Features of Klaviyo Portfolio:

   • Deeper Insights: Gain comprehensive insights into marketing performance across all accounts with a global dashboard.
   • Better Forecasting: Manage budgets effectively with clear visibility into individual account spending.
   • Faster Execution: Share assets seamlessly across accounts, from templates to entire campaigns, with minimal effort.
   • Simpler Operations: Ensure security with centralized user management and authentication protocols.

3. Beneficial to Global Customers:

   • Klaviyo Portfolio's advanced capabilities cater to global customers managing multiple brands and geographies, facilitating scalability and nimbleness.
   • Courtney Meehan, Digital Marketing Director at Liberated Brands, emphasizes the importance of scalability and efficiency in managing multiple websites and stores across regions.

4. Product Enhancements:

   • French Language Product: Klaviyo introduces its platform in French, catering to its international customer base in French-speaking regions for the first time.
   • Klaviyo SMS Expansion: Klaviyo SMS expands into new international markets, enabling brands to create meaningful cross-channel experiences globally.

Klaviyo Portfolio signifies a significant advancement in multi-account management, empowering businesses with centralized control, deeper insights, and enhanced marketing efficiency. With a commitment to meeting customer needs and driving international growth, Klaviyo reinforces its position as a leader in fostering smarter digital relationships. As Klaviyo continues to innovate and expand its offerings, businesses worldwide can expect continued support and enhancements to propel their growth in the digital age.