At its flagship K:BOS event, Klaviyo (NYSE: KVYO) took a bold step toward redefining customer relationship management for consumer brands. The company introduced its Marketing Agent and rolled out its Customer Agent to general availability, framing itself as an AI-first B2C CRM that unifies marketing, service, data, and analytics under one roof.

The move underscores Klaviyo’s ambition: to become the first autonomous CRM built for the AI era, offering brands more than just AI-powered tools — but a system that can run on autopilot while staying firmly within brand guardrails.

Marketing Agent: Creativity Meets Automation

For marketing teams stretched thin on budgets and bandwidth, Klaviyo’s Marketing Agent promises instant relief. The autonomous assistant can turn a URL into a full marketing plan in minutes, generating campaigns, flows, and content that’s on-brand by design.

Key features include:

• Instant Strategy: Generates a unique campaign or strategy in minutes.

• One-Click Launch: Campaigns are written, designed, and ready for approval.

• Trend-Aware Content: Continuously learns from industry, competitor, and seasonal trends.

• Always-On Ideas: Delivers four fresh campaign ideas weekly.

“Klaviyo isn’t just removing manual execution; it’s giving marketers a creative thought partner,” said Andrew Bialecki, Co-Founder and CEO. “It’s about turning vision into action and creativity into growth — all at the speed of AI.”

Customer Agent: Service and Marketing Converge

With 63% of consumers expecting AI shopping assistants to be standard by 2026 (per Klaviyo’s 2025 AI Shopping Index), the Customer Agent steps in as a 24/7 on-brand assistant. It handles everything from product recommendations and order tracking to returns, while escalating seamlessly to human agents when needed.

Embedded in Klaviyo’s CRM, it ensures service teams share the same data and context as marketing, turning conversations into conversions.

Capabilities include:

• Omnichannel Support: Chat, SMS, email, and soon WhatsApp.

• Personalized Shopping: Add-to-cart, apply promotions, complete purchases.

• Fast Setup: Auto-ingests storefronts and help docs for day-one readiness.

Beyond Agents: Platform Updates

Klaviyo also announced several new features, including:

• MCP Server for secure AI model connections (Claude, ChatGPT).

• Data Warehouse Import with Snowflake and BigQuery.

• AI Image Remix tool for creative teams.

• Expanded App Marketplace for prebuilt integrations.

• Omnichannel Attribution across Klaviyo and external platforms.

• Personalized Send Time (Beta) for optimized message delivery.

Conclusion

With Marketing Agent and Customer Agent at the core, Klaviyo isn’t just adding AI to its platform — it’s aiming to reimagine how B2C CRM should function in the AI-first era: autonomous, on-brand, and always learning.

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