Kipi.ai is excited to introduce its Marketing Mix Modeling (MMM) and Analytics App on the Snowflake AI Data Cloud. As a trusted services partner in Snowflake's Modern Marketing Data Stack 2025 report, Kipi.ai empowers marketers to optimize campaigns with advanced data analytics, enhancing their precision in a marketing landscape shaped by AI, privacy, and data gravity.

Kipi.ai’s Marketing Mix Modeling (MMM) App: Key Benefits

• Data-Driven Budget Allocation

  • The MMM App enables marketers to accurately estimate budget allocation, allowing for optimized spend across platforms such as Facebook, LinkedIn, Instagram, Twitter, and TikTok.

• Channel Performance Insights

  • Leveraging Bayesian modeling, the app provides valuable insights into the performance of each media channel, helping marketing teams maximize ROI and engagement across channels.

• Refining Marketing Strategies

  • The app offers tools for in-depth analysis, enabling marketers to fine-tune strategies based on predictive and prescriptive analytics for enhanced campaign efficiency.

Insights from the Modern Marketing Data Stack Report
Snowflake’s Modern Marketing Data Stack 2025 report highlights the technologies shaping AI-powered marketing, recognizing Kipi.ai as a valuable partner for organizations handling complex martech analytics. The report emphasizes the role of AI, privacy, and data gravity in revolutionizing marketing, underscoring Kipi.ai’s contribution to scalable, data-first solutions.

Quotes from Industry Leaders

1. Denise Persson, CMO at Snowflake

   • “In this era of innovation, Kipi.ai provides marketers with expertise and solutions that enable smarter, data-driven decision-making within a rapidly evolving marketing stack.”

2. Jason Small, CEO at Kipi.ai

   • “With our Marketing Mix Modeling App on Snowflake, we’re committed to helping organizations harness the full power of their data, positioning marketers for success in the AI-driven future.”

Technology Categories Supported by Kipi.ai’s MMM App

• Analytics & Data Capture

  • Gain comprehensive data insights to optimize campaign performance.

• Measurement & Optimization

  • Track and enhance ROI across media channels, improving investment efficiency.

• Business Intelligence

  • Utilize data analytics to drive smarter, AI-powered decisions.

• Marketing & Customer Engagement

  • Strengthen engagement strategies with insights into customer behaviors and preferences.

Kipi.ai’s Marketing Mix Modeling App on Snowflake’s AI Data Cloud offers a powerful, privacy-conscious solution for marketers navigating today’s data-driven landscape. By providing actionable insights into budget allocation and channel performance, Kipi.ai helps marketing teams thrive, ensuring compliance and enhancing customer engagement.