Bloomreach, the platform behind cutting-edge eCommerce personalization, has unveiled key trends and insights from the 2024 peak holiday shopping season. With a 9% YoY revenue increase on Black Friday, Bloomreach customers demonstrated how strategic omnichannel marketing can drive remarkable results.

From the dominance of email to the rising prominence of SMS and mobile push notifications, these trends reveal the shifting dynamics of consumer engagement during Cyber Week 2024.

Cyber Week 2024 Trends: Key Highlights

1. Mobile Push Notifications Surge:

   • Black Friday saw a 103% YoY increase in mobile push notifications, showcasing the growing impact of dedicated mobile app communications in engaging shoppers.

2. The Rise of SMS Marketing:

   • SMS usage surged by 45% on Black Friday and 47% on Cyber Monday, as marketers leveraged Rich Communication Services (RCS) for interactive, advanced messaging experiences.

3. Personalized Email Campaigns Dominate:

   • Product recommendations within emails saw significant growth:
     • 7% increase in recommendations on Black Friday.
     • 35% increase on Cyber Monday.

4. Search Remains Central:

   • Bloomreach's search and merchandising platform recorded 1.5 billion searches from Black Friday to Cyber Monday, underlining the pivotal role of search in guiding the customer journey.

5. Email Marketing Maintains Dominance:

   • Black Friday alone saw 500 million emails sent, marking a 32% YoY increase.
   • Cyber Monday followed suit, with 440 million emails sent, reflecting a 26% YoY rise.

Expert Insights on Omnichannel Strategy

According to Raj De Datta, CEO and co-founder of Bloomreach:

“Omnichannel is a critical component of any successful marketing strategy today. The growth of channels like SMS and mobile during Cyber Week proves their importance in reaching customers amid crowded inboxes. We’re proud to help brands connect personalization across all touchpoints during this crucial period.”

Omnichannel Marketing in Action

Bloomreach’s 2024 holiday season results underscore the necessity of a cohesive omnichannel approach:

• Why SMS Is Growing:

  • With advancements like RCS enabling rich, interactive content, SMS offers a direct and engaging way to reach consumers.
  • Its growth indicates that brands are diversifying to stand out in the competitive holiday shopping landscape.

• The Enduring Power of Email:

  • While new channels rise, email remains the cornerstone of marketing strategies, with tailored product recommendations ensuring relevance and driving conversions.

• The Role of Search:

  • With 1.5 billion searches, the search bar proved indispensable for guiding shoppers, especially during high-traffic periods like Black Friday and Cyber Monday.

Bloomreach’s 2024 peak holiday season insights highlight the growing importance of personalization and omnichannel strategies in eCommerce. As trends like mobile push notifications and SMS gain momentum, marketers must balance emerging tools with proven channels like email to create seamless and effective customer experiences.

This Cyber Week set a new benchmark for how brands can engage and convert shoppers through innovative, personalized strategies across all touchpoints.