Comprehensive diagnostics and control over trackers, tags, and cookies 

Brands gain complete visibility of third party data activity

Ketch, a leading Data Permissioning Platform focused on privacy operations and data activation, has launched its new suite, Third Party Risk Intelligence. This innovative set of diagnostics and management tools is designed to help brands effectively manage how third-party vendors collect data across digital properties.

The Growing Need for Third Party Risk Intelligence

• Increased Legal Risks: As regulatory enforcement escalates and lawsuits related to wiretapping rise, businesses face heightened legal and compliance challenges.
• Privacy Violations: An uptick in class action suits is targeting brands for privacy violations stemming from tracking technologies that function as unauthorized wiretaps on digital platforms.
• Industry Challenges: Max Anderson, Co-founder and Head of Product at Ketch, emphasizes that traditional consent managers and third-party risk management (TPRM) tools are inadequate, lacking the capability to accurately assess data collection origins and reasons.

Key Capabilities of Third Party Risk Intelligence

1. Comprehensive Scanning:

   • Scans digital properties to identify all types of trackers on websites, mobile apps, and smart TVs.
   • Allows businesses to define unique scanning frequencies and configurations tailored to specific pages and properties.

2. Deep Diagnostics:

   • Provides detailed insights into data systems and tracker origins.
   • Uncovers what data is being collected, the reasons behind it, and how the collection is initiated, whether by direct partners or third parties.

3. Regulatory Compliance:

   • Helps businesses meet notice and disclosure obligations by automatically surfacing new trackers for disclosure.
   • Ensures that privacy notices remain up to date, essential for compliance with modern regulations (e.g., Oregon).

4. Automated Consumer Opt-Out Compliance:

   • Facilitates no-code integration with tag management systems to align consumer consent preferences with data collection practices.
   • Blocks non-consented trackers immediately, with sophisticated identity management ensuring preferences are remembered across channels and devices.

Privacy Health Check

Ketch offers a free Privacy Health Check for businesses to quickly assess their management of universal opt-outs, providing a detailed evaluation of compliance and data collection practices.

With the launch of Third Party Risk Intelligence, Ketch empowers businesses to take control of their data ecosystems. By enhancing visibility and compliance in third-party data collection practices, companies can better navigate the complexities of privacy regulations and mitigate legal risks.