Ketch, a leading Data Permissioning Platform, has unveiled its innovative product suite designed to address the unique challenges faced by digital media brands. With increasing scrutiny on targeted advertising, rising pressure for precise, permissioned targeting, and the evolving threat of AI-driven content, Ketch's solutions offer a strategic advantage in a competitive and complex landscape.

• Industry Challenges:

  • FTC Scrutiny:
    • Increased regulatory attention on targeted advertising practices.
  • Pressure for Precision:
    • Growing demand for accurate, permissioned data targeting.
  • AI-Driven Content:
    • The competitive threat posed by AI-generated media content.

• Ketch Data Permissioning for Media Companies:

  • Enhanced Activation:
    • Dynamic preference collection and real-time data stack enforcement.
    • Optimizes consent rates, improves identity resolution, and boosts audience quality.
  • Cross-Device Permission:
    • Links consumer identities across media properties for consistent consent management.
    • Supports precise omnichannel targeting and aligns with identity spines.
  • Journey Designer:
    • Replaces traditional cookie banners with context-aware consent journeys.
    • Integrates consent choices into the visitor experience to capture first-party data.
  • Tracker Management:
    • Manages visitor opt-outs and preferences with comprehensive tag scanning.
    • Alerts for first and third-party data collection across digital properties.
  • Flow-Through Orchestration:
    • Automates consent signal flowdown to internal and third-party systems.
    • Includes pre-built integrations with most DSPs and CDPs to minimize media wastage.

• Engineering and Usability Features:

  • Programmatic Capabilities:
    • Click-based privacy policy configuration with customizable templates.
    • APIs, hooks, and integrations designed for efficient implementation.
    • Automated migration tools for upgrading from legacy consent management systems.

• Statements from Leadership:

  • Tom Chavez, Co-founder and CEO:
    • Emphasizes the need for control and agility in the face of increasing data complexity.
  • Jon Suarez-Davis, Head of Industry Strategy:
    • Highlights the necessity of mastering omnichannel identity and personalized experiences for maintaining a competitive edge.
      
      

Ketch’s new Data Permissioning suite offers digital media brands a comprehensive solution for navigating the complexities of data management, consent, and privacy. By providing advanced tools for consent management, cross-device identity linking, and efficient integration, Ketch empowers media companies to stay competitive and maximize revenue in an increasingly regulated and data-driven environment.