Ketch, a leading Data Permissioning Platform, has launched Data Sentry, a groundbreaking solution for detecting website privacy risks. Designed for privacy and security teams, Data Sentry provides comprehensive, real-time visibility into website data flows, enabling businesses to detect vulnerabilities before they result in lawsuits or regulatory scrutiny.

Challenges in Website Data Collection:

1. Lack of Visibility:

   • Businesses often fail to realize the extent of data collection occurring on their websites.

   • Lawsuits alleging privacy violations, such as those under CIPA and VPPA, are increasingly targeting companies for hidden or misconfigured data practices.

2. Current Solutions Are Inadequate:

   • Existing cookie and code scanning tools offer limited insights, focusing only on cookies or website code.

   • Significant data collection activity occurs in website scripts and third-party SaaS integrations, which are invisible to these tools.

How Data Sentry Solves the Problem:

1. Real-Time Network Traffic Scanning:

   • Scans actual network traffic to analyze data transfers and pinpoint sensitive data being shared with both authorized and unauthorized third parties.

2. Opt-Out Compliance Validation:

   • Flags data collection occurring after consumers have opted out, such as tracking pixels firing or unauthorized data being sent to advertising platforms.

3. IAB Signal and String Passing Verification:

   • Ensures consent signals are properly passed through the entire adtech chain, identifying vendors who fail to respect user consent preferences.

Product Benefits and Capabilities:

1. Comprehensive Data Map:

   • Provides a detailed map of all data collection, transfers, and vulnerabilities in website frontend data flows.

2. Prevents Legal Risks:

   • By detecting hidden privacy risks, Data Sentry allows businesses to fix issues proactively, minimizing the risk of lawsuits or regulatory fines.

3. Enhanced Privacy Monitoring:

   • Offers advanced monitoring capabilities, enabling privacy teams to stay ahead of modern regulations and data collection practices.

Data Sentry from Ketch is an essential tool for businesses seeking to protect themselves from privacy risks. With its comprehensive frontend data map, real-time monitoring, and proactive compliance validation, Data Sentry ensures that companies can identify vulnerabilities before they become costly liabilities.