KERV.ai has teamed up with Amazon Ads in a groundbreaking collaboration that merges AI-driven interactivity with one of the world’s largest ad ecosystems. For the first time, advertisers can pair KERV’s commerce-driven video creative with Amazon’s premium inventory and audience insights, enabling highly personalized and shoppable ad experiences across Connected TV (CTV) and Online Video (OLV).

The integration marks a pivotal step toward the future of interactive commerce media, where video isn’t just a storytelling tool—it’s a sales engine.

Turning Streaming into Shopping

Through the new partnership, brands can now “KERV” their ad assets directly within Amazon campaigns. This means advertisers can deploy interactive, AI-enhanced, and shoppable videos across Amazon’s ecosystem—including Prime Video, Freevee, Fire TV, IMDb, and select premium third-party publishers.

The activation process is seamless. Advertisers can integrate KERV’s technology through Amazon DSP accounts, private marketplaces, or direct IOs with Amazon. This flexibility makes it easier for marketers to enhance their campaigns without changing their existing workflow.

The result: ads that collapse the customer journey from awareness to purchase, turning passive viewing into active engagement.

A New Layer of Interactivity

The collaboration brings KERV’s patented AI and commerce intelligence to Amazon’s rich audience data, helping brands transform standard video ads into dynamic experiences. Shoppers can now engage with on-screen products via QR codes, product carousels, and interactive overlays—all while staying within their favorite content.

Advertisers can use these tools to:

• Boost brand awareness and share of voice

• Highlight new product launches and seasonal offers

• Dynamically adapt messaging to audience context

• Drive measurable outcomes across the full marketing funnel

“Today’s audiences don’t just want to watch—they want to participate,” said Marika Roque, Chief Innovation Officer at KERV.ai. “Interactive TV has shifted from novelty to necessity. Our 2025 Shoppable TV Insights report found that 35% of consumers engage with shoppable ads when the experience feels seamless and relevant. Through this partnership, brands can now combine KERV’s interactive formats with Amazon’s unparalleled scale and audience data to capture attention and drive performance.”

Redefining Commerce Media

This partnership pushes KERV.ai’s mission forward: to redefine how audiences interact with media. By combining Amazon’s massive reach and data intelligence with KERV’s award-winning AI-driven interactivity, advertisers can move beyond traditional video formats into next-generation commerce experiences that deliver engagement and conversion in one motion.

The collaboration reflects a broader industry trend where AI, shoppable content, and audience personalization are converging to create measurable impact. For marketers, this is not just another tech integration—it’s the next evolution of storytelling, where video becomes both the message and the marketplace.

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