KERV, a leader in video analysis and monetization, has announced a strategic partnership with VIZIO to enhance interactive connected TV (CTV) advertising. This collaboration aims to create engaging viewer experiences and improve brand effectiveness by leveraging advanced AI technology.

• Partnership Overview:

  • Objective:
    • Expand VIZIO's interactive CTV advertising capabilities.
    • Enhance brand engagement and shorten the path to purchase.
  • Key Goals:
    • Build brand awareness, intent, and loyalty on CTV.
    • Deliver innovative ad experiences and data-driven insights.

• KERV’s Technology:

  • AI Capabilities:
    • Analyzes and processes millions of hours of video content.
    • Correlates objects within videos to desired marketing outcomes across CTV, desktop, and mobile devices.
  • Benefits:
    • Dynamic interactivity, contextualization, and precise targeting.
    • Enhanced performance through data-driven metadata utilization.

• Impact on Advertising:

  • Turnkey Activation:
    • Fast and efficient setup for brands and agencies.
    • Dynamic creative personalization.
  • Performance Metrics:
    • Increased brand favorability, search intent, and purchase intent by up to 1.5 times (Magna Global).
    • QR code and end frame customization has doubled or tripled scan rates (KERV Internal Data & Benchmarks, 2023).

• Leadership Insight:

  • Brad Quinn, SVP of Publisher Partnerships at KERV:
    • Emphasizes the enhancement of interactive advertising capabilities.
    • Highlights the partnership’s role in unlocking new commerce opportunities and improving ad performance.
  • Allison Clarke, Head of General Market National Advertising Sales at VIZIO Ads:
    • Stresses the commitment to providing richer ad experiences.
    • Notes the value of KERV’s AI technology in creating personalized and interactive campaigns.
      
      

The partnership between KERV and VIZIO marks a significant advancement in interactive CTV advertising. By combining KERV's AI technology with VIZIO's platform, the collaboration aims to deliver more engaging ad experiences, enhance brand effectiveness, and provide valuable insights into ad performance.