GumGum Strengthens Executive Leadership with Award-Winning Media Veteran

GumGum, a leading global digital advertising platform known for its contextual-first approach, has announced a significant addition to its leadership team. Kerel Cooper has been appointed as the new Chief Marketing Officer (CMO), a move that marks a pivotal moment for the company.

New Appointment and Leadership Impact

• Welcoming Kerel Cooper: Phil Schraeder, CEO of GumGum, expressed his enthusiasm about Cooper's appointment, emphasizing its importance during a transformational period for the company.
• Leadership Expertise: Cooper's extensive experience in ad tech is expected to accelerate GumGum's growth and enhance its mindset-first approach in helping clients connect with diverse audiences.

Kerel Cooper's Background

• Previous Roles: Cooper joins GumGum from Group Black, where he was President of Advertising, focusing on advancing Black-owned media. Prior to that, he served as CMO at LiveIntent, progressing from VP of Platform Development over seven years.
• Academic Contributions: In addition to his industry roles, Cooper is an adjunct professor at Kean University, teaching Sports Marketing and Digital Marketing Strategies.
• Podcast Co-Founder: He also co-founded the Minority Report Podcast, highlighting his commitment to diversity and inclusion.

Responsibilities and Vision

• Marketing Strategy Leadership: As CMO, Cooper will lead GumGum's global marketing strategy, drive brand and agency adoption of its innovative solutions, and oversee overall growth.
• Ad Tech Expertise: His ad tech knowledge will be vital in addressing the challenges and opportunities within the digital advertising landscape.
• Vision Alignment: Cooper expressed his excitement about joining GumGum, aligning his vision of impactful audience connections with the company's unique approach to contextual intelligence and advertising innovation.

Kerel Cooper's appointment as CMO is set to usher in a new era of growth and innovation for GumGum. His leadership and expertise in ad tech will play a crucial role in advancing the company's mission to create meaningful connections for audiences worldwide.