Collaboration optimizes the data collection process for small and mid-sized enterprise companies

Keen Decision Systems, a next-generation marketing mix SaaS company, has partnered with TapClicks, a leading provider of Smart Marketing solutions, to streamline data collection in marketing mix models. This integration aims to simplify the often cumbersome process of data gathering, formatting, and uploading, making it more accessible for brands, especially those with limited resources.

Simplifying Data Collection in Marketing Mix Models
The partnership between Keen Decision Systems and TapClicks addresses common challenges marketers face in data management. Key benefits include:

• Streamlined Data Processes: Integrating TapClicks with Keen’s platform removes the complexities of data collection and formatting, allowing marketers to measure their activities and make decisions more efficiently.
• Ease of Use for Smaller Brands: Smaller companies often struggle with resource limitations in data analysis. The combined solution makes it easier for these brands to upload and analyze data, saving time and valuable resources.
• Automated Buying Processes: Through the integration, Keen can push marketing mix results back into TapClicks, enabling automated buying processes and further simplifying marketing decision-making.

Leveraging Predictive Analytics and AI
Keen Decision Systems is known for its decision optimization engine, which is rooted in predictive analytics and powered by AI. By utilizing TapClicks’ TapData product alongside Keen’s marketing mix models, marketers can:

• Refine and Enhance Data: Collect, refine, and enhance data for more streamlined marketing decision-making.
• Make Cost-Efficient Decisions: Quickly extract necessary data and utilize it in marketing mix models in a cost-effective manner.
• Gain Deeper Insights: The integration provides marketers with deeper insights into their marketing performance, leading to strategic adjustments and improved outcomes.

Customer Success Story: Beekeeper's Naturals
The partnership between Keen and TapClicks has already shown positive results for clients like Beekeeper's Naturals. According to Lindsey Shedd, Senior Director of eCommerce and Growth at Beekeeper's Naturals:

• Streamlined Data Collection: The integration has simplified the data collection process, ensuring accuracy while saving time.
• Enhanced Focus on Actionable Data: The team is now able to focus on actionable insights, leading to material shifts in marketing strategy.

Expert Insights on the Partnership
Industry leaders recognize the value of this collaboration in meeting the needs of today’s marketers. Bradley Keefer, Chief Revenue Officer of Keen Decision Systems, emphasizes that:

• Reducing Complexity for Marketers: With the overload of data marketers face, tools that simplify data management are essential.
• Supporting Smaller Clients: The integration with TapClicks particularly benefits smaller clients who may lack the resources for complex data analysis.

Babak Hedayati, CEO and founder of TapClicks, also notes the importance of speed in marketing decisions, stating:

• Quick and Actionable Decisions: The partnership enables marketers to quickly make actionable decisions by extracting and utilizing necessary data efficiently.

The partnership between Keen Decision Systems and TapClicks represents a significant advancement in marketing mix modeling, offering a streamlined, cost-effective solution for data collection and analysis. By simplifying these processes, the collaboration empowers marketers, especially those from smaller brands, to make more informed decisions and optimize their marketing strategies. As the demand for efficient data management grows, this integration sets a new standard for the industry, making marketing decisions faster, easier, and more impactful.