Latest Keap partnership makes it easier than ever for entrepreneurs to host and market seamless high-converting webinars

Keap, the leader in sales and marketing automation software for small businesses, today announced a partnership with EasyWebinar, a live stream platform and marketing automation tool in one, to enable small businesses to pair virtual events with sales and marketing automation to grow sales. The partnership will give Keap users the tools they need to easily create engaging webinars, behaviorally segment their audience, and harness automation to grow sales through a distinct paid integration with Keap.

"Our collaboration with EasyWebinar exemplifies Keap's unwavering commitment to equipping small businesses with the necessary resources for growth and success," said Clate Mask, co-founder and CEO of Keap. "An integration with EasyWebinar allows Keap users to seamlessly launch online events that will yield more prospective customers for their businesses, and more opportunities to engage with existing customers. Digital events are a critical strategy for small businesses growth, and EasyWebinar is an excellent partner in enabling our customer to manage them."

EasyWebinar makes it easy for entrepreneurs to review their webinar performance and get actionable information that will help to improve future events. Webinars have become increasingly popular as an effective tool for marketing, content marketing, training and a wide range of other business uses. As webinars see high engagement rates of up to 50%, small business owners are starting to embrace webinars as an essential part of their sales funnel.

"Through our collaboration with Keap, EasyWebinar is thrilled to introduce an integrated marketing solution designed to amplify the promotion of small businesses' webinars, while simultaneously enhancing attendance and engagement," said Casey Zeman, founder and chief visionary of EasyWebinar. "We look forward to seeing the engaging and interactive experiences Keap users will be promoting through the partnership."