Katie Meeker Joins TradeCentric as VP of Marketing to Drive Global Growth | Martech Edge | Best News on Marketing and Technology
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Katie Meeker Joins TradeCentric as VP of Marketing to Drive Global Growth

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Katie Meeker Joins TradeCentric as VP of Marketing to Drive Global Growth

Katie Meeker Joins TradeCentric as VP of Marketing to Drive Global Growth

PR Newswire

Published on : Jan 21, 2025

TradeCentric, a leader in B2B Connected Commerce solutions, has appointed Katie Meeker as Vice President of Marketing. Meeker will spearhead the company’s global marketing strategy, focusing on enhancing brand leadership, strengthening customer relationships, and accelerating global market expansion.

1. A Visionary Leader Joins the Team

Katie Meeker brings over 15 years of experience in B2B technology marketing:

  • Proven Expertise: Successfully led organizations through growth and transformation.
  • Strategic Focus: Specializes in driving market expansion and fostering deep customer engagement.

2. Strengthening TradeCentric’s Growth Strategy

As TradeCentric executes its aggressive global growth strategy, Meeker’s role is pivotal:

  • Market Expansion: Supports entry into new markets.
  • Enhanced Relationships: Builds stronger connections with customers, partners, and industry stakeholders.
  • Innovative Leadership: Elevates marketing efforts to reinforce TradeCentric’s position as an industry leader.

Leadership Endorsements

Elizabeth Segovia, CEO of TradeCentric

"Katie's strategic vision and marketing expertise are invaluable to TradeCentric as we strengthen our brand and drive growth objectives. I am confident she will take our marketing efforts to new heights and further shape the future of B2B Connected Commerce."

Katie Meeker, VP of Marketing

"TradeCentric’s innovative solutions have established its leadership in the industry. I am excited to build on this momentum, driving growth through meaningful programs that extend our reach and enhance value for our customers and partners."

Katie Meeker’s Background

Meeker has held senior leadership roles at iCIMS and Visual Lease, where she:

  • Developed and executed impactful marketing strategies.
  • Delivered measurable results aligned with organizational growth goals.

Meeker’s appointment emphasizes TradeCentric's commitment to innovation and operational excellence in the B2B commerce space. Her leadership aims to enhance the company’s global footprint and deliver exceptional value to stakeholders.