Kaltura, a leading Video Experience Cloud, has unveiled the beta launch of Kaltura Work Genie, an AI-powered agent designed to deliver hyper-personalized and immersive digital experiences for enterprise customers and employees. As businesses navigate an ever-changing landscape, Kaltura Work Genie aims to tackle the challenge of delivering timely and relevant information, transforming content discovery into an intuitive, real-time process powered by secure and verified organizational knowledge.

1. Redefining Customer and Employee Journeys

• Generative AI-Powered Personalization:
  • Kaltura Work Genie harnesses generative AI to deliver highly personalized content in real-time.
  • It allows teams across marketing, sales, customer success, and learning development to create customized materials based on the specific needs and context of each user.
• Improved Productivity and Engagement:
  • The platform boosts productivity, knowledge retention, and satisfaction by delivering content tailored to individual learning styles and needs.
  • Designed for both Customer Experience (CX) and Employee Experience (EX), Work Genie ensures a seamless and hyper-contextualized experience for all stakeholders.

2. Key Features of Work Genie

• Hyper-Personalized Content Creation:
  • Automatically generates video snippets, podcasts, quizzes, and interactive materials that adapt to each user's knowledge, learning style, and preferences.
• AI Accuracy and Security:
  • Kaltura Work Genie eliminates AI-generated misinformation by sourcing content only from an organization’s secure, verified knowledge base.
  • Ensures all data is sourced and managed within the organization’s closed-circuit system to maintain privacy and security.
• Proactive Engagement:
  • The agent can proactively surface relevant content at the right time, enhancing user engagement and improving response times.

3. Impact on Enterprises

• Diverse Industry Adoption:
  • Work Genie has attracted interest from Fortune 100 and 500 companies across sectors such as technology, finance, healthcare, pharma, and consulting.
  • Together, these companies represent over $2 trillion in market capitalization, employing over 1 million people globally.
• Significant Benefits for Onboarding and Upskilling:
  • Early feedback from beta users highlights the platform's potential to improve customer onboarding, employee enablement, and reskilling initiatives, addressing skill gaps across industries.

4. Leadership Insight on the Innovation

• Ron Yekutiel, Co-Founder and CEO of Kaltura:
  • Yekutiel emphasized the transformative potential of generative AI-infused, video-first experiences for enterprises.
  • He shared that Kaltura’s platform, already deployed in over 25% of Fortune 100 companies, now takes these organizations to the next level by boosting content creation, consumption, productivity, and overall business results.

5. The Future of AI in Business Engagement

• Long-Term Impact on Digital Transformation:
  • As organizations seek integrated solutions to enhance both customer and employee engagement, Kaltura Work Genie offers a powerful tool for real-time content generation and AI-driven personalization.
  • The AI-powered platform represents the next step in the evolution of enterprise digital experiences, aligning with trends of increasing automation and personalization across industries.

Kaltura's launch of Work Genie signals a new era in enterprise digital experiences, combining the power of generative AI with immersive, video-first content to revolutionize customer and employee engagement. With its hyper-personalized content capabilities, privacy-first design, and proactive user engagement features, Kaltura Work Genie is poised to drive significant improvements in onboarding, upskilling, and business productivity across industries.