The enhanced integration allows users to easily utilize the valuable data from webinars and virtual events in HubSpot, helping to score leads, segment programs, and increase personalization

Kaltura, the Video Experience Cloud, today announced an enhancement to the company's HubSpot integration for both Kaltura Webinars and Kaltura Events. The enhanced integration simplifies operations, enabling data from virtual events and webinars to be put into use across events, marketing campaigns, and lead-gen activities. With event data, marketers can better automate workflows and leverage the data to score leads, improve segmentation and personalization, and more. To learn more about the new integration, click here.

With the enhancement, businesses can better plan and execute impactful and engaging digital experiences, while maintaining existing lead lifecycles, flywheels, and workflows. With the rich event data funneled into HubSpot, this will also assist in raising conversion rates and ROI.

Main capabilities of the new integration include:

• Simplified setup for event registration: Create a registration form directly from HubSpot, integrated with event data from Kaltura.
• Real-time updates: Manage lead scoring and campaigns, and follow up with real-time attendance and registration updates.
• From Registration to VOD: Continue tracking registration and engagement throughout the VOD period, making the most of your content. Optimize future event marketing strategies by analyzing engagement, tracking conversions, and identifying improvement areas.

“Digital experiences, for a good reason, are a staple for marketers, with video at the core. From generating leads to upselling to customer education, their impact and utility are unquestioned. Integrating Kaltura webinars and events with HubSpot makes them an even more impactful tool with consolidated data across systems to create a smarter funnel in a scalable manner, helping marketers be more efficient and data-driven,” said Lisa Bennett, EVP Marketing at Kaltura.