JWP Connatix is doubling down on streaming and connected TV (CTV) — and it’s putting one of its most trusted leaders in charge. The company announced that David LaPalomento, its longtime Chief Technology Officer, has been promoted to General Manager of Streaming & CTV, a newly created role designed to accelerate growth in one of the company’s most strategic business areas.

LaPalomento, a key figure in JWP Connatix’s evolution from a video tech platform to a major force in digital media infrastructure, will now lead product strategy, go-to-market execution, and commercial outcomes for the streaming and CTV division.

“David has been instrumental in building the technology foundation of JWP Connatix,” said John Nardone, CEO of JWP Connatix. “He’s trusted by our engineers, respected by our customers, and uniquely skilled at translating complex technical challenges into business opportunities. Streaming and CTV represent one of the biggest growth opportunities in front of us, and David is the perfect leader to deepen our engagement in this space.”

Bridging Engineering and Business

LaPalomento’s promotion underscores JWP Connatix’s commitment to blending technical depth with market agility. As CTO, he helped steer the company through years of rapid expansion and platform modernization, strengthening its capabilities in video monetization, AI-driven content optimization, and cross-platform analytics.

Now, in his new role, he will focus on expanding partnerships with broadcasters, OTT platforms, and streaming services—segments driving the most aggressive ad spend and innovation across digital media.

“I’m excited to take on this new role at such a pivotal moment for both JWP Connatix and our industry,” said LaPalomento. “Streaming and CTV are evolving rapidly, and our combination of technology and expertise puts us in a position to help customers solve their toughest challenges.”

Strengthening the Leadership Bench

LaPalomento will continue collaborating closely with the engineering organization and newly appointed CTO Pat DeAngelis, ensuring product and technical continuity as JWP Connatix scales.

His appointment also follows a series of high-profile executive hires, including Dr. Kenneth Rona as Chief AI Officer, Chris Maccaro as Chief Revenue Officer, and John Mruz as Chief Marketing Officer—moves that reflect the company’s push toward its next growth chapter at the intersection of AI, CTV, and monetization technology.

As streaming platforms face mounting pressure to optimize ad performance and user experience, JWP Connatix’s reshaped leadership lineup signals a clear strategy: double down on technology-driven innovation to capture the next wave of growth in connected TV.

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