Justin Wohl Joins Aditude as VP of Strategy | Martech Edge | Best News on Marketing and Technology
GFG image
Justin Wohl Joins Aditude as VP of Strategy

business technology

Justin Wohl Joins Aditude as VP of Strategy

Justin Wohl Joins Aditude as VP of Strategy

GlobeNewswire

Published on : Jan 2, 2025

Aditude, a leader in enterprise adtech solutions for publishers, has appointed Justin Wohl as Vice President of Strategy. Wohl, a veteran in publisher monetization, brings a wealth of experience and a steadfast dedication to supporting independent publishers, strengthening Aditude’s mission to empower the open internet.


About Justin Wohl

1. Professional Experience

  • Served as Chief Revenue Officer for Salon.com and Snopes.com for eight years.
  • Spearheaded programmatic advertising strategies that drove substantial revenue growth and ensured sustainability for these publications.
  • Played a key role in reshaping business models, expanding newsrooms, and deploying adtech solutions with publisher-centric decision-making.

2. Previous Roles

  • Worked with Federated Media, a pioneer in premium advertising for high-quality, editorial content, gaining a comprehensive understanding of the digital advertising ecosystem.

3. Vision and Mission

  • Advocates for addressing structural inefficiencies in digital advertising to improve margins for publishers and buyers alike.
  • Focuses on enhancing direct supply paths, improving audience access, and equipping publishers with tools for efficient ad tech management.


Statements from Leadership

  • Jared Siegal, CEO of Aditude:
    “Justin’s passion for the open internet and expertise in programmatic advertising aligns seamlessly with Aditude’s mission. His strategic vision will be pivotal in driving innovation and empowering publishers.”

  • John Shankman, Chief Strategy Officer, Aditude:
    “Justin is perfectly positioned to lead the evolution of the online ad ecosystem, ensuring publishers thrive amidst increasing complexity.”

Justin Wohl’s Vision at Aditude

  • Enhance monetization opportunities and boost net revenue for publishers.
  • Address inefficiencies in digital advertising, providing innovative SaaS solutions.
  • Strengthen independent publishers to maintain a healthy, competitive online landscape.

Quote from Wohl:
“Independent publishers are vital to a thriving online ecosystem. At Aditude, we aim to empower their growth by optimizing supply paths, streamlining buyer access, and delivering state-of-the-art tools for ad tech management.”