Justin Wohl Joins Aditude as VP of Strategy

Aditude, a leader in enterprise adtech solutions for publishers, has appointed Justin Wohl as Vice President of Strategy. Wohl, a veteran in publisher monetization, brings a wealth of experience and a steadfast dedication to supporting independent publishers, strengthening Aditude’s mission to empower the open internet.

About Justin Wohl

1. Professional Experience

• Served as Chief Revenue Officer for Salon.com and Snopes.com for eight years.
• Spearheaded programmatic advertising strategies that drove substantial revenue growth and ensured sustainability for these publications.
• Played a key role in reshaping business models, expanding newsrooms, and deploying adtech solutions with publisher-centric decision-making.

2. Previous Roles

• Worked with Federated Media, a pioneer in premium advertising for high-quality, editorial content, gaining a comprehensive understanding of the digital advertising ecosystem.

3. Vision and Mission

• Advocates for addressing structural inefficiencies in digital advertising to improve margins for publishers and buyers alike.
• Focuses on enhancing direct supply paths, improving audience access, and equipping publishers with tools for efficient ad tech management.

Statements from Leadership

• Jared Siegal, CEO of Aditude:
  “Justin’s passion for the open internet and expertise in programmatic advertising aligns seamlessly with Aditude’s mission. His strategic vision will be pivotal in driving innovation and empowering publishers.”

• John Shankman, Chief Strategy Officer, Aditude:
  “Justin is perfectly positioned to lead the evolution of the online ad ecosystem, ensuring publishers thrive amidst increasing complexity.”

Justin Wohl’s Vision at Aditude

• Enhance monetization opportunities and boost net revenue for publishers.
• Address inefficiencies in digital advertising, providing innovative SaaS solutions.
• Strengthen independent publishers to maintain a healthy, competitive online landscape.

Quote from Wohl:
“Independent publishers are vital to a thriving online ecosystem. At Aditude, we aim to empower their growth by optimizing supply paths, streamlining buyer access, and delivering state-of-the-art tools for ad tech management.”