Brings deep retail media expertise to help accelerate the next phase of growth at Jivox

Jivox, the leader in personalized commerce marketing, has announced the appointment of Greg Archibald, General Manager & Senior Vice President of Sales for the Americas at Outbrain, to its board of directors. Archibald's extensive experience with leading companies like Criteo and InMobi will play a critical role in advancing Jivox's position in the rapidly growing retail and commerce media market.

• Significance of Greg Archibald’s Appointment:

  • Founder and CEO of Jivox, Diaz Nesamoney, highlights the strategic importance of Archibald’s expertise.
  • GroupM projects commerce media to account for $228.2 billion of the global media market.
  • Jivox IQ DaVinci leads in enabling rapid campaign launches across multiple commerce media platforms.

• Greg Archibald's Enthusiasm and Vision:

  • Archibald expresses excitement about joining Jivox's board.
  • Recognizes Jivox's foresight in investing in retail media technology early on.
  • Highlights Jivox IQ DaVinci’s role in automating and scaling retail media campaigns.

• Greg Archibald’s Professional Background:

  • Current role at Outbrain:
    • General Manager & Senior Vice President of Sales for the Americas.
    • Oversees agency and brand demand functions, focusing on revenue and adoption.
  • Previous roles:
    • Senior Vice President of Americas Media at InMobi:
      • Led sales team and revenue operations.
    • Executive Vice President, Americas at Criteo:
      • Developed growth strategies, significantly increasing market share and revenue.
    • Senior strategic revenue positions at NinthDecimal, Datalogix/Oracle, and Yahoo.
  • Early career as a U.S. Navy pilot.

Greg Archibald’s appointment to the Jivox board of directors marks a significant milestone in the company's mission to dominate the retail and commerce media market. His extensive experience and strategic insights will be invaluable as Jivox continues to innovate and expand its personalized commerce marketing platform, solidifying its position as an industry leader.